Tech Transfer eNews Blog
Archer Norris

A 22-step plan to improve your social marketing

By Steve Lewis
Published: November 18th, 2008

Social marketing may be relatively new, but a number of organizations have already established themselves as leaders — and there is much you can learn from them, says Peter Kim, a senior partner at Dachis Corporation. “As corporate adoption [of social marketing] emerges, there’s nothing wrong with learning lessons from others and making them your own,” he says. “Start by making sure you have all of your bases covered with the major tools.” Kim offer the following list of 22 social marketing tools, and included in parentheses are links to best-in-class examples of companies using the tools effectively. He suggests copying and pasting the list and comparing it to your current efforts, then filling in the blanks in your strategy one by one.

Here is Kim’s list of 22 tools and links to great examples to emulate:

1. Blogs (Johnson & Johnson, Delta Air Lines)
2. Bookmarking/Tagging (Adobe, Kodak)
3. Brand monitoring (Dell, MINI)
4. Content aggregation (Alltop, EMC)
5. Crowdsourcing/Voting (Oracle, Starbucks)
6. Discussion boards and forums (IBM, Mountain Dew)
7. Events and meetups (Molson, Pampers)
8. Mashups (Fidelity Investments, Nike)
9. Microblogging (method, Whole Foods)
10. Online video (Eukanuba, Home Depot)
11. Organization and staffing (Ford, Pepsi)
12. Outreach programs (Nokia, Yum Brands)
13. Photosharing (Rubbermaid, UK Government)
14. Podcasting (Ericsson, McDonalds)
15. Presentation sharing (CapGemini, Daimler AG)
16. Public Relations – social media releases (Avon, Intel)
17. Ratings and reviews (Loblaws, TurboTax)
18. Social networks: applications, fan pages, groups, and personalities (British Airways, Saturn)
19. Sponsorships (Coca-Cola, Whirlpool)
20. Virtual worlds (National Geographic, Toyota)
21. Widgets (Southwest Airlines, Target)
22. Wikis (Second Life, T-Mobile Sidekick)

Go to: Mashable

Posted under: IP Marketing eNews

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