A growing number of organizations are turning to Facebook and other social media to expand their marketing efforts, but if you produce podcasts — and a number of TTOs do — there are special considerations you must take into account, advises BlogTalkRadio. The social radio network recently created a Facebook group to “promote many of the day’s events” and as “a good way to create awareness and encourage others to join the BlogTalkRadio community.”
Here are some tips they offer for podcasters who want to get more exposure through Facebook:
- Create a rock star profile – Your profile is the first stop for potential friends and followers. Make it interesting and reflective of your message. Make sure there’s a link to your podcasts, your blogs and anything else you wish to promote.
- Post your podcast’s feed into your Facebook profile – Your profile allows you to post your feeds to your profile page, alerting all of your Facebook friends to updates.
- Make ‘friends’ with people who will be interested in your podcast – Do searches to find Facebook friends in your niche. Once you get to know everyone you can start introducing them to your podcasts, if they haven’t already found it on your own. The trick is to market conversationally and not resort to ‘in your face’ spam tactics.
- Join a Facebook group – The best way to meet like-minded people is to join Facebook groups. You can share ideas and tips and further establish yourself as an expert.
- Start your own Facebook group – Start a Facebook group around your genre. Share links, tips, and ideas and interact as you build your own community.
- Comment on other peoples’ walls and profiles – You don’t have to spam them with links, but if you become an online friend, they will want to learn more about you.
- Set up Facebook events – Have a major guest? Tell the world by creating a Facebook event. Invite everyone you know. List date, time, and descriptive paragraph. Facebook allows you to invite up to 100 people at a time so if you know a lot of people, you may have to send out several invites.
- Facebook badges – Customizable Facebook badges allow you to share your information on other websites. The badges are automatically updated and visible to all who view those sites — not only Facebook friends.
- Use Tweetdeck – Not only does the Twitter tool Tweetdeck allow you to view all of your followers tweets, @replies, DM’s and searches at a glance, but you can also post updates to Twitter and Facebook at the same time, killing two birds with one stone.
Go to: BlogTalkRadio