Many scientists with promising inventions dream of launching “the next Microsoft” and reaping huge financial benefits. But as IP marketing experts will tell you, selling an idea requires an entirely different skill set than creating one. In a recent interview, serial entrepreneur Harley Finkelstein shared his advice on how to succeed as the head of a start-up company. Would-be entrepreneurs, as well as TTOs, might gain some insight from the Q&A with Finkelstein as they consider whether an outsider with business expertise will be needed to successfully launch a contemplated start-up. Among his comments, when asked for his best pieces of advice for start-up entrepreneurs he offers these four pointers:
- Go out there and just do it. Find strong mentors to emulate, and build yourself an advisory board (even an informal one) to help vet new ideas and plan your strategy.
- Talk to everyone and never be afraid to ask questions.
- Set clear goals and deadlines for yourself, and while perseverance is crucial, know when to cut your losses and move on.
Finally, the more [expletive] you throw on the wall, the more that has the potential to stick — even if that means getting a little dirty, so shoot the puck!
Source: Startup Professionals Musings