Tech Transfer eNews Blog
Industry-Sponsored Research Management

IP Marketing Audio Library introduced


By David Schwartz
Published: July 14th, 2010

2Market Information Inc., publisher of Tech Transfer E-News, has just introduced The Technology Transfer Marketing and Outreach Audio Library, a collection of 11 programs with 16 hours of IP marketing success strategies. As a package it’s available for less than $65 per program — nearly $1,500 off the cost of these programs when purchased individually. It’s designed to allow TTOs and other IP marketing organizations to dramatically expand staff development efforts — and internal marketing expertise — with minimal budget impact and without the time and cost of travel. Here are the individual programs included in the library:

  1. TTOs: Use Social Media Effectively to Market Your Innovations
  2. The Perfect Elevator Pitch: Sell Your IP in 3 Minutes or Less!
  3. Tech Transfer Marketing on a Shoestring: Guerilla Tactics in a Budget-cut World
  4. Performing Market Research Studies: Testing the Waters to De-Risk Your IP Investments
  5. Best Practices for Marketing University and Federal Lab Technologies
  6. Shifting Your TTO from Market Push to Market Pull: Finding the White Space
  7. Selling University IP in Cyberspace: Best Practices in Web-based Marketing
  8. Great Ideas for Improving Faculty Outreach and Enhancing Researcher-TTO Relations
  9. Marketing Your Innovations: Best Practices for Tech Transfer Professionals
  10. Shrink Wrap Your University’s Technologies for Industry
  11. Become Industry-Friendly: Transform Your TTO into a Licensee Magnet

For complete details on all programs and to order, CLICK HERE.

Posted under: Distance Learning, Tech Transfer e-News

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