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Archer Norris

Intellectual Property Marketing Advisor, December 2011 Issue

December 23rd, 2011 · No Comments · IP Marketing Advisor Current Issue

The following is a list of the articles that appear in the December 2011 of Intellectual Property Marketing Advisor monthly newsletter. If you are already a current subscriber click here to log in and access your issue. Not a subscriber already? Subscribe now and get access to this issue as well as all of our back issues online! Plus you will receive a free subscription to IP Marketing eNews, the weekly online companion to Intellectual Property Marketing Advisor, and a free two-week posting on the popular Job Listings section of our website.

Intellectual Property Marketing Advisor,
Vol. 4, No. 12, December 2011

  • Start-up funding seen as leading metric for tech transfer efforts. Many TTOs rely on standard metrics such as licensing revenue or number of patents issued to assess their commercialization efforts, but Richard A. Miller, MD, recently named chief commercialization officer and research professor at The University of Texas at Austin, takes a different tack.
  • UNH director views TTOs as the ‘original seed stage capitalists.’ Marc Sedam, executive director of the Office of Research Partnerships and Commercialization at the University of New Hampshire, has a unique take on the role of TTOs — which in turn colors the way he markets university IP. “I’ve always looked at tech transfer in a university in ways most people don’t,” he concedes. “We are the original seed stage capitalists — we ‘fund’ ideas.”
  • Rutgers pursues diversified approach to generate business partnerships. Rutgers University places a high priority on business partnerships, and because of that it is pursuing several different strategies to strengthen its relationships with industry.
  • Aggressive approach doubles university’s invention disclosure rate. An “aggressive” approach to faculty outreach at the University of Manitoba doubled the number of invention disclosures within 19 months and has kept levels high ever since, according to Garold G. Breit, CLP, executive director of the technology transfer office.
  •  ‘Beer and Biotech’ fosters ties between industry, university researchers. While in some industries the “buttoned-down” approach still holds sway, that’s apparently not the case in bioscience, as the success of the new “Beer and Biotech” series created by the Virginia Biotechnology Association (VABIO) clearly attests.
  • Effective patent landscaping can double as scouting report for potential partners. In the movie “The Paper Chase,” Professor Kingsfield predicts his students will “leave thinking like a lawyer.” While not all IP marketers want, or even need, to become attorneys, “thinking like a lawyer” can be a very good thing.


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