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Archer Norris

Intellectual Property Marketing Advisor, March 2012 Issue

March 30th, 2012 · No Comments · IP Marketing Advisor Current Issue

The following is a list of the articles that appear in the March 2012 issue of Intellectual Property Marketing Advisor monthly newsletter. If you are already a current subscriber click here to log in and access your issue. Not a subscriber already? Subscribe now and get access to this issue as well as all of our back issues online! Plus you will receive a free subscription to IP Marketing eNews, the weekly online companion to Intellectual Property Marketing Advisor, and a free two-week posting on the popular Job Listings section of our website.

Intellectual Property Marketing Advisor,
Vol. 5, No. 3, March 2012

  • ‘Know your first customer’ to build winning business plan. From a marketing perspective, the key to a successful business plan “definitely starts with making sure you understand who your first customer is going to be,” says Thomas M. Heuer, the Richard A. Forsythe Chair of Entrepreneurship at the Farmer School of Business Institute for Entrepreneurship at Miami (OH) University.
  • Hoops and patents: Inventors are honored at halftime ceremony. “ . . . And now presenting, for the University of Cincinnati Bearcats . . .  Wim Van Ooij, the inventor of new methods for bonding rubber to metals. . . .”  It wasn’t quite as dramatic as that, but it certainly was creative. During halftime at a recent Bearcats game, all of the university inventors who had received patents in 2011 were brought to center court, introduced to the crowd and recognized for their success.
  • International networks seen as key to enhancing tech commercialization. They come from opposite sides of the world, and yet they share the same vision: that international outreach and networking can unlock the door to greater success in technology commercialization.
  • Medical devices a “different animal” in technology commercialization world. Evaluating IP is always a challenge, but when it comes to medical devices that process is even more involved, notes Randy Nelson, president of medical device maker Evergreen Medical Technologies.
  • Despite lack of science, liberal arts school provides “soil” to grow entrepreneurs. Can a small (2,900 students) liberal arts college with precious little in the way of scientific research or technological IP launch a successful program to engender the entrepreneurial spirit in its student body? Apparently it can if it’s Colgate University.
  • ‘Pracademic’ modules at heart of ASU’s new Rapid Startup School. It is offered at a university, but it is definitely not an academic program, insists Gordon McConnell, executive director of Arizona State University’s Venture Catalyst, which recently launched the Rapid Startup School program.


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