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Archer Norris

Get your brand ready for Facebook

By Steve Lewis
Published: April 3rd, 2012

This is the second installment in a two-part series. In the first installment Christine Erickson, a features writer at Mashable’s New York headquarters, shared a number of time-saving tips for marketing on Facebook from Majestic Media, a global Facebook marketing agency. Here are some additional tips:

Find out when and what to post on Facebook: If you’re looking to see what your fans engage with the most — and when to post it on Facebook — you can utilize a third-party service called Edgerank Checker, says Majestic Media. This time-saving application grades your fan page and determines the following key factors:

  • Most effective day of the week to post content;
  • Popular keywords that drive engagement;
  • What type of media is best for your audience;
  • How often to update.
  • Create a custom QR code;
  • Embed your logo into the QR code;
  • Link your QR code to a dynamic URL — so you can customize and change the URL if you decide you want to later drive users to your website instead of your Facebook Page.

Use Facebook insights: If you have to provide a report of Facebook metrics to your boss or a client — or maybe you just want to see for yourself — the best time-saving tip is to export the Facebook Insights data to an Excel spreadsheet, says the agency. You can see which status updates performed best, whether your audience responds well to video, and get a sense of what’s driving your Likes. You can do this by clicking the “Export Data” button. In the pop-up that appears, select the data type and date range. Once you’ve done this and downloaded the file, open it in Excel and apply a filter by going to the data tab and clicking on “Filter.” You have to make sure that your cursor is at the very top row. Once this filter is selected, you can quickly filter any key metrics in ascending or descending order.

Create a QR Code for your Facebook fan page: Setting up a QR code for your Facebook Page is a quick, simple and effective strategy for small or large businesses to use, says the agency. Esponce, they note, is one of the most powerful QR code platforms on the market, and it offers a free tier that’s typically geared to small businesses. The process takes no more than a few minutes to set up and allows you to:

Buy Facebook ads: Majestic Media says this is a wise, cost-effective solution that can help increase your brand’s visibility throughout the Facebook platform. A budget of $50 per month would be sufficient for a small business to make some waves. Facebook’s “Like” ads provide users the opportunity to “like” your fan page from any page they are on. If a user doesn’t click on the “Like” button, don’t interpret that as your campaign not working — these ads are relevant because they keep users engaged and informed with the latest in your marketing campaign. “Think of them as a brand awareness play — just because they aren’t clicked doesn’t mean they’re not acknowledged,” says Erickson. One of the best ways to invest in Facebook advertising, she adds, is by leveraging Sponsored Stories. “According to a study by TBG Digital, Facebook’s new Sponsored Stories ad units nabbed a 46% higher click-through rate, a 20% lower cost per click and an 18% lower cost per fan than Facebook’s standard ad units,” she reports.

Source: Mashable

Posted under: IP Marketing eNews

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