Tech Transfer eNews Blog
Industry-Sponsored Research Management

Webinar tomorrow: Marketing Strategies that Attract and Engage Industry Partners


By Jesse Schwartz
Published: August 9th, 2017

Seeking out and establishing industry partnerships shouldn’t wait until an innovation is patented — it should start at disclosure, and the marketing opportunities and efforts must continue to evolve with the technology through the pipeline. Re-evaluating the market space at critical intervals during the evolution of the technology, and involving multiple parties, dramatically increases your chances of getting your innovations to the marketplace.

That’s why we’ve scheduled a targeted, practical webinar program that will provide you with a wealth of how-to advice on developing your marketing strategies to attract and secure solid, long-term industry partnerships.

Technology Transfer Tactics’ Distance Learning Division is partnering with two in-the-trenches experts from Emory University’s Office of Technology Transfer — Marketing Manager Quentin Thomas and Assistant Director of Licensing Cliff Michaels — to share their best practices for attracting lucrative corporate sponsorship agreements. Join them this Thursday, on August 10 for Marketing Strategies that Attract and Engage Industry Partners.

For complete program details and to register, CLICK HERE.

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Posted under: Distance Learning, Tech Transfer e-News

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