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Carnegie Mellon partners with BitClave in blockchain research for new web search technology


By David Schwartz
Published: October 3rd, 2017

Carnegie Mellon University is partnering with San Jose-based tech start-up BitClave on research aimed at revolutionizing online advertising technology.

Under the partnership, BitClave will sponsor a practicum project for graduate students in the College of Engineering’s Information Networking Institute (INI) at CMU Silicon Valley. The practicum matches teams of students with government, research and corporate sponsors to develop technologies that support BitClave’s efforts to build a new internet search ecosystem.

BitClave will work with INI’s information security and mobility students, bring to bear its own expertise in digital currency and blockchain technology. One project will seek to enhance the ranking system and anonymization of the BitClave Active Search Ecosystem (BASE). The company’s software engineers will be working with INI students to enhance the user’s search experience while still delivering a comfortable level of anonymity.

BitClave’s goal is to use blockchain to remove online ad service middlemen and form a direct connection between businesses and customers. The company is creating a decentralized search engine that helps users more easily zero in on what they are searching for and get paid every time they click on search results for products and services from their favorite brands. The company is betting that such search engine will render third-party advertising networks unnecessary and annoying ads nonexistent.

In addition, the company says, users would have complete authority over their identities, determining who can access their data while earning digital dollars every time companies use their data to offer them something. Businesses can, through this system, make relevant, personalized offers directly to customers who have already showed interest in their services and products, increasing their return on advertising expenses.

INI director Dena Haritos Tsamitis commented, “Bridging the gap between theory and practice, the practicum affords INI students the opportunity to innovate in the wild alongside experts in the field. A start-up like BitClave provides exposure to entrepreneurial, start-up culture and frontier technologies like blockchain, while also enabling students to apply classroom knowledge to solve real-world problems.”

BitClave CTO Patrick Tague, who is also associate director of the INI, said, “Carnegie Mellon has long had a reputation as a leader in technology, so disruptive tech like blockchain is naturally very appealing. Combining blockchain with ad tech has a lot of potential.”

Source: Coin Report

Posted under: Industry-Sponsored Research Week

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