Tech Transfer eNews Blog
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Tech Transfer Central Expands Its Media and Promotion Services, Offers Unrivaled Reach in Targeting Intellectual Property and Research Commercialization Professionals


By David Schwartz
Published: December 18th, 2013

Atlanta, GA – PRWEB – December 16, 2013 – Tech Transfer Central, the world’s leading provider of information, news, publications and online learning for technology transfer and intellectual property professionals, is pleased to announce that it has expanded its sponsorship and advertising solutions to better serve the marketplace. This new offering features: content-driven lead generation tools; unprecedented access to research commercialization, licensing and tech transfer professionals; and co-branding opportunities across Tech Transfer Central’s content and media outlets. Click here for more information.

Owned by 2Market Information, Inc., Tech Transfer Central is the home to leading publications, including: Tech Transfer eNews, Technology Transfer Tactics and Tech Transfer University Reporter. Readership includes more than 150,000 decision makers in universities, labs, research facilities, law firms, investment and consulting firms, tech incubators, government agencies, corporations and other entities that have a stake in tech transfer or research commercialization.

“The readership of our publications has grown steadily over the years, and continues to grow along with our online learning, books and other information products,” says Tech Transfer Central president, David Schwartz. “As a result we are able to supply companies serving this industry with a marketing engine to help them with lead generation, sales and branding for their products and services.”

Schwartz cites several ways the company is expanding its promotional opportunities. The first is by increasing the number of advertising vehicles. The second is by tapping into the company’s vast archive of content to supply clients with webinars and whitepapers that will optimize lead generation. And the third is by offering Bundled Advertising Options that enable clients to utilize multiple media channels at reduced rates for maximum exposure.

Tech Transfer Central now has seven outlets that advertisers can leverage to support their marketing efforts. The company’s e-mail, website and e-newsletter advertising are now complemented by webinar management or sponsorship, white paper sponsorship, and a highly trafficked job listing page where universities and companies can advertise job openings. In addition, customized and bundled advertising and promotion options are available to meet a company’s needs and supply the design and production support needed to execute on a successful marketing campaign. View the media kit.

High-quality targeted content is an integral part of the marketing strategy for most companies. Tech Transfer Central has answered that need with two new programs – custom webinars and custom white papers. In addition to managing your webinar, we can tap into our vast industry expertise to help our advertisers develop program topics as well as line up the speakers and provide top-notch back-end support with our in-house webinar team. Tech Transfer Central also has the content and editorial expertise to develop white papers for companies on the topic of their choice. Co-branding can also be leveraged by webinar and white paper advertisers, which can result in higher performance campaigns to Tech Transfer Central’s loyal subscriber lists, which reach more than 150,000 top-level decision makers in the research commercialization community.

For more information on the advertising and sponsorship options offered by Tech Transfer Central, visit TechTransferCentral.com or download our media kit.

Contact:

Sara Norris
Tech Transfer Central
Telephone: 877.729.0959 Ext. 105
snorris@techtransfercentral.com
www.techtransfercentral.com

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2Market Information launches new web portal TechTransferCentral.com


By 2Market Information, Inc.
Published: June 5th, 2013

FOR IMMEDIATE RELEASE

CONTACT:
David Schwartz
CEO and Publisher
2Market Information Inc.
404-626-8191
dschwartz@techtransfercentral.com

ATLANTA — 2Market Information Inc., publisher of Technology Transfer Tactics, has launched a new web portal – TechTransferCentral.com. The new site is designed to be a one-stop destination supplying information, news, products, and services for technology transfer and intellectual property professionals.

In addition to Technology Transfer Tactics, the world’s most widely read and respected independent publication for tech transfer professionals, the company also publishes the free weekly online publication Tech Transfer eNews. In addition, its Distance Learning Division produces more than 30 interactive webinars each year and has compiled an archive of nearly 200 recorded programs, all available on demand.

The company also offers a variety of books and reports and has partnered with other information providers so that a broad array of resources for tech transfer, licensing, legal, and other professionals could be offered in one place. These resources include royalty rate and IP valuation references, patent law guidebooks, valuation and technology assessment software and tools, market research reports, TTO benchmarking resources, certification programs, directories, and databases among others.

Tech Transfer Central brings all these resources into one convenient location and indexes them by both product type and topic, so if users are looking for guidance in a specific subject — say royalty rates or IP valuation — they can easily find all relevant products in one location. Topic categories include:

The site also features weekly specials on selected products, a selection of free webinars and online resources, a searchable archive of Tech Transfer eNews articles, a tech transfer jobs page with positions available, and a free, continuously updated university-specific search engine of patents issued.

“We are thrilled and excited to release this new site to our subscribers worldwide and to the technology transfer and IP community at large,” said 2Market Information CEO and publisher David Schwartz. “This is a true destination site for tech transfer and IP professionals, designed to meet the need for quality professional development programs, publications, and tools in this important field. With the launch of TechTransferCentral.com, those seeking information and guidance on virtually any topic in technology transfer can easily find it.”

To visit the site, go to www.techtransfercentral.com.

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The Research Foundation for The State University of New York enters site license agreement with 2Market Information Inc., publisher of Technology Transfer Tactics


By 2Market Information, Inc.
Published: May 14th, 2013

2Market Information Inc., publisher of Technology Transfer Tactics newsletter and producer of distance learning programs for technology transfer professionals, has announced a system-wide license agreement with The Research Foundation for The State University of New York (RF). The agreement enables the RF to provide commercialization staff across the entire State University of New York (SUNY) system access to Technology Transfer Tactics’ monthly issues, an archive of all previous issues of the publication, all current distance learning programs, more than 150 archived distance learning programs, and other valuable content.

Through its publications and webinars, Atlanta-based 2Market Information Inc. has become the leading independent information provider for tech transfer and research commercialization professionals worldwide. RF and SUNY join a number of other renowned institutions taking advantage of site license agreements to make Technology Transfer Tactics’ unique, practical information on improving the results of commercialization activity available to their key tech transfer and licensing staff. In addition, with 2Market Information’s extensive schedule and archive of distance learning programs, SUNY staff will have access to targeted training programs presented by experts on a wide variety of specific challenges and opportunities for university technology transfer offices.

Additional organizations with Technology Transfer Tactics site license agreements include Columbia University, Exploit Technologies (Singapore), Wisconsin Alumni Research Foundation, University of Texas system, PNNL/Battelle, Johns Hopkins University, MRC Technology (UK), and Howard Hughes Medical Institute, among others.

Dr. Tim Killeen, vice chancellor for research at SUNY and president of the RF, commented on the agreement: “We’re pleased to offer this valuable resource to commercialization staff across our campuses. Technology Transfer Tactics provides faculty and students with easy access to practical and tactical information that supports our goal to drive SUNY research and innovation to commercial marketplace for public benefit.”

Added David Schwartz, 2Market Information’s CEO and Publisher of Technology Transfer Tactics, himself a graduate of SUNY’s Binghamton University, “it’s especially gratifying for us as a company to have this level of faith placed in the high quality of the information we’re providing. When universities and organizations of excellence like the RF entrust us with providing training and professional education for their staffs through our publications and programs, we take that responsibility very seriously. For all our subscribers and customers, we strive to produce information with true practical value, which they can use to improve performance, processes, and commercialization results.”

For more information, please visit www.technologytransfertactics.com. To discuss a site license for your organization, contact David Schwartz directly at dschwartz@technologytransfertactics.com, or 404-626-8191.

About The Research Foundation for The State University of New York
The RF was founded in 1951 to serve SUNY and to capitalize on its scope, scale and diversity as an engine of New York’s innovation economy. The largest, most comprehensive university-connected research foundation in the country, the RF supports nearly $1 billion in SUNY research activity annually, providing sponsored programs administration and innovation support services to SUNY faculty performing research in life sciences and medicine; engineering and nanotechnology; physical sciences and energy; social sciences, and computer and information sciences. To learn more about the RF visit www.rfsuny.org and connect with the RF on Facebook.

About The State University of New York
The State University of New York is the largest comprehensive university system in the United States, educating approximately 468,000 students in more than 7,500 degree and certificate programs, and nearly 2 million in workforce and professional development programs, on 64 campuses. There are nearly 3 million SUNY alumni worldwide. To learn more about how SUNY creates opportunity, visit www.suny.edu.

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Contact: David Schwartz
CEO and Publisher
2Market Information Inc.
www.technologytransfertactics.com
404-626-8191
E-mail: dschwartz@technologytransfertactics.com

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2Market Information’s distance learning programs receive CLP approval


By David Schwartz
Published: June 16th, 2010

2Market Information Inc., publisher of Tech Transfer E-News, has received approval of its entire Distance Learning catalog by Certified Licensing Professionals, Inc. for continuing education (CE) credits. These programs are comprised of more than 50 live and on-demand audioconferences and webinars (available on CD, DVD, MP3 and as PDF transcripts) encompassing a wide array of topics related to IP licensing and the technology transfer process. For a complete listing of our CLP-approved distance learning programs, CLICK HERE.

Company CEO David Schwartz states, “We are honored to be bestowed with the Certified Licensing Professionals CE approval. This distinction is a tribute to our distance learning products’ outstanding quality, cost-effectiveness and convenience. Historically, our programs have been well-attended by licensing professionals, and this new certification approval adds even more benefit to the programs — not only for certified licensing professionals, but to everyone guiding the transfer of IP from the lab to marketplace.” If you are a licensing professional but have not yet become certified, click here for details on how to pursue your CLP certification.

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U.K.’s AURIL (Association for University Research and Industry Links) Signs Agreement with U.S.’s Technology Transfer Tactics For Distribution of Continuing Professional Development Resources


By Jason Norris
Published: June 16th, 2009

AURIL (Association for University Research and Industry Links), Europe’s largest organization for knowledge transfer professionals (a field also known as “technology transfer”), has signed a multi-year Memorandum of Understanding with Technology Transfer Tactics (TTT), a Florida-based publisher of continuing professional development content on the commercialization of university research.

The agreement highlights AURIL’s recognition that TTT-produced materials (newsletters, audioconferences, books) “can have educational value to knowledge transfer professionals,” and provides a mechanism for AURIL members to obtain these resources at discounted prices.

“We feel this formal arrangement with TTT will provide a wider range of practical, easily-accessible knowledge transfer information for our members,” said Dr. Phillip Graham, AURIL’s executive director. “It will also provide them financial savings in today’s stressed economy,” he added.

David Schwartz, TTT’s CEO, echoed the MoU in saying, “Recognizing that AURIL is one of the world’s leading organizations for knowledge transfer professionals, we’re delighted to make these information products available to AURIL members at a significant cost savings.”

Both groups will cooperate in publicizing this new arrangement to AURIL members.

Originally established in the 1980s, AURIL has over 1600 members, located primarily in the UK and Ireland, and is acknowledged as the largestknowledge transfer association for practitioners in organizations engaged in knowledge transfer.

TTT is a privately held information publishing company, founded in 2007 by David Schwartz and Dr. Leslie Norins. Their combined experience in scientific publishing exceeds 50 years. Its educational product line includes two monthly newsletters by subscription, two free weekly e-zines, and numerous audioconferences, special reports and books.

Both TTT and AURIL share the common objective of stimulating the rapid, effective transfer of knowledge and technologies between universities and research institutes and the commercial marketplace — and thereby into use by society. This process is facilitated by specialized staff who convert research discoveries into practical applications, often involving the return of licensing royalties back to inventors and to universities for further re-investment.

For further information: www.AURIL.org.uk and www.technologytransfertactics.com.

AURIL
Phil Graham, 44-028-9097-2589
or
Technology Transfer Tactics
David Schwartz, 404-626-8191


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