Atlanta, GA – PRWEB – December 16, 2013 – Tech Transfer Central, the world’s leading provider of information, news, publications and online learning for technology transfer and intellectual property professionals, is pleased to announce that it has expanded its sponsorship and advertising solutions to better serve the marketplace. This new offering features: content-driven lead generation tools; unprecedented access to research commercialization, licensing and tech transfer professionals; and co-branding opportunities across Tech Transfer Central’s content and media outlets. Click here for more information.
Owned by 2Market Information, Inc., Tech Transfer Central is the home to leading publications, including: Tech Transfer eNews, Technology Transfer Tactics and Tech Transfer University Reporter. Readership includes more than 150,000 decision makers in universities, labs, research facilities, law firms, investment and consulting firms, tech incubators, government agencies, corporations and other entities that have a stake in tech transfer or research commercialization.
“The readership of our publications has grown steadily over the years, and continues to grow along with our online learning, books and other information products,” says Tech Transfer Central president, David Schwartz. “As a result we are able to supply companies serving this industry with a marketing engine to help them with lead generation, sales and branding for their products and services.”
Schwartz cites several ways the company is expanding its promotional opportunities. The first is by increasing the number of advertising vehicles. The second is by tapping into the company’s vast archive of content to supply clients with webinars and whitepapers that will optimize lead generation. And the third is by offering Bundled Advertising Options that enable clients to utilize multiple media channels at reduced rates for maximum exposure.
Tech Transfer Central now has seven outlets that advertisers can leverage to support their marketing efforts. The company’s e-mail, website and e-newsletter advertising are now complemented by webinar management or sponsorship, white paper sponsorship, and a highly trafficked job listing page where universities and companies can advertise job openings. In addition, customized and bundled advertising and promotion options are available to meet a company’s needs and supply the design and production support needed to execute on a successful marketing campaign. View the media kit.
High-quality targeted content is an integral part of the marketing strategy for most companies. Tech Transfer Central has answered that need with two new programs – custom webinars and custom white papers. In addition to managing your webinar, we can tap into our vast industry expertise to help our advertisers develop program topics as well as line up the speakers and provide top-notch back-end support with our in-house webinar team. Tech Transfer Central also has the content and editorial expertise to develop white papers for companies on the topic of their choice. Co-branding can also be leveraged by webinar and white paper advertisers, which can result in higher performance campaigns to Tech Transfer Central’s loyal subscriber lists, which reach more than 150,000 top-level decision makers in the research commercialization community.