Tech Transfer Central
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The Anatomy of a Great Industry-University Partnership

Dissecting the University of Nebraska and Bayer CropScience Partnership Agreement
Format: On-Demand Video, DVD, or PDF Transcript
Originally presented: July 24, 2013
CLE credits available. Click here for details.

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It’s no longer enough to simply seek out corporate licensees — an increasing web of connections among universities, industry, economic development groups, local and state officials, and investors has come to characterize a wide swath of research commercialization activity. If your TTO is like most these days, you are working hard to adapt and thrive in a more partnership-driven, interdependent world. And discussions with corporations are more often than not geared toward more complex – and more rewarding – long-term collaborations.

The right partnership will bring not just licensing revenue but critical economic development benefits to your local region as well. A perfect case in point: The University of Nebraska… Last year, the university enjoyed a $13 million increase in licensing revenue as well key economic benefits for the region, primarily stemming from a new partnership with the innovative agriculture company Bayer CropScience.

Technology Transfer Tactics’ Distance Learning Division has recruited the team that inked the deal and manages the day-to-day relationship so they can provide insight on how you can craft equally successful industry partnerships — and grow licensing revenues as well as regional economic benefits for years to come. Please join our panel of insiders for this one-hour program where they will discuss:

  • How to market your university’s innovation capabilities and find an ideal partner for:
    • Strategic partnerships
    • Research and Development partnerships
    • Funding partnerships
  • Negotiating the deal – must-haves, nice-to-haves, and traps to avoid
  • How to anticipate the corporate pain points that can lead to long-term deals
  • Know what’s important to your industry partner – and why royalties and IP rights are only a piece of the puzzle you must solve  
  • How to solidify, strengthen, renew, and expand the partnership after the deal is signed
  • Lessons learned and how the TTO-industry partnership team overcame challenges faced along the way

Meet your presenters:

David Conrad, Executive Director – NUtech  Ventures, University of Nebraska.  NUtech — a nonprofit affiliate of the University of Nebraska — connects innovators with the people and funding they need to pursue commercial applications of their research or start their own companies. Previously, Mr. Conrad worked as a chemist in the triple helix of industry, university and government before discovering that he was better with people than with chemicals. His quest to become a lifelong student ended after taking a B.S. in Chemistry from the University of North Carolina at Chapel Hill, a Ph.D. in Chemistry from the University of Illinois at Urbana-Champaign, postdoctoral research at the California Institute of Technology, and an MBA from Duke University. Mr. Conrad’s interests are in university-industry partnerships, collaboration, teamwork, principal-agent problems, game theory, and negotiation.

Mark Turner, Business Development Manager,  Bayer CropScience, is an experienced business development leader in both the agricultural and drug discovery and development sectors with particular expertise establishing and managing all aspects of university-based licenses and research collaborations. Mark spent five years in the Office of Technology Development at the University of North Carolina, followed by five years as Director of Business Development at a drug discovery and development company, leading to his current role as Business Development Manager for Bayer CropScience.

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CLE Credits
We submit CLE applications in your state (excluding IL, LA, NJ, NY, PA) for an additional $50. Approval times vary per state. Application is not a guarantee of approval.

Texas CLE applications must be submitted 45 days in advance of the live program or the Texas State Bar charges a $100 “late filing fee” which is payable by the attendee and brings the total fee to $150. Florida CLE applications must be submitted 45 days in advance of the live program or the Florida State Bar charges a $150 “late filing fee” which is payable by the attendee and brings the total fee to $225.


CLP Credits
All Technology Transfer Tactics' professional development courses and designated educational offerings on the topics of licensing, technology transfer, and technology commercialization at Technology Transfer Tactics' conferences or meetings are eligible for CLP continuing education (CE) credits for certification renewal.

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