Tech Transfer Central
Technology Transfer Tactics sample issue

Become Industry Friendly: Transform Your TTO Into a Licensee Magnet

Format: MP3, CD, or PDF Transcript
Originally presented: May 20, 2010
CLE credits available. Click here for details.

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Price: $197
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It’s an unfortunate reality: university TTOs have a reputation in the corporate world as lacking business savvy, being slow to respond to requests, overvaluing their IP, and insisting on terms that just don’t fly with industry negotiators. If you’re like many tech transfer professionals, that tired refrain is getting very old, and you feel frustrated being lumped into a stereotype that just doesn’t match with today’s more sophisticated and responsive TTO. Perhaps some of those “dinosaur” offices still exist, but you’ve worked hard to build an organization that is ready and willing to work at a pace, and with the business acumen, that industry wants.

That’s why Technology Transfer Tactics’ Distance Learning Division has recruited an expert with deep experience on both sides of the industry-TTO fence, who will provide you with the tools and insights necessary to dispel negative preconceptions — and help you gain the reputation as the “go-to” TTO for business.

Join Bill Cawley, Senior Vice President of Insights & Research at Innovaro (formerly UTEK), for:

Become Industry-Friendly:
Transform Your TTO Into A Licensee Magnet

This 90-minute webinar gets inside the heads of industry decision-makers to reveal what they are looking for in potential licensors, and how you can position your TTO – and your technologies – as irresistible to their business needs. This program will teach you:

  • Knowing your Prospective Licensee
    — Comparing the University TTO Model vs Industry Business Model
    — Understanding licensees’ unique business drivers and processes
    — Assessing the licensee’s ability to commercialize your technology
  • Technology – The Value Proposition
    — Take the time to investigate its value to the potential client
    — Material testing requirements
    — Leveraging tools and resources
  • Due Diligence
    — Preparation with documentation, notes, drawings, publications, patent info
    — Responsiveness and availability
  • Terms – Flexibility
    — It’s not an us vs. them scenario
    — Market analysis and deal structures
  • Collaboration – Ongoing
    — Developing long-term relationships
    — Offering alternative research
  • After the Close – Staying connected
    — Business driver changes
    — Market trends and changes
    — Addressing the negative and the positive

Your Expert Presenter:
Bill Cawley, Senior Vice President, Insights & Research, Technology Marketplaces – Innovaro (formerly UTEK). Mr. Cawley brings 28 years of diversified sales & business development experience to Innovaro. Prior to working at Innovaro, he worked across several divisions of the IBM Corporation as a Principal, Practice Executive, National Sales Leader and has expertise and experience as an IBM Certified Project Manager.

Our Guarantee of Quality and Value
We stand 100% behind the quality and value of our products. If you are dissatisfied, simply let us know and we will send you an immediate refund for your entire order -- no questions asked.

CLE Credits
We submit CLE applications in your state (excluding IL, LA, NJ, NY, PA) for an additional $50. Approval times vary per state. Application is not a guarantee of approval.

Texas CLE applications must be submitted 45 days in advance of the live program or the Texas State Bar charges a $100 “late filing fee” which is payable by the attendee and brings the total fee to $150. Florida CLE applications must be submitted 45 days in advance of the live program or the Florida State Bar charges a $150 “late filing fee” which is payable by the attendee and brings the total fee to $225.


CLP Credits
All Technology Transfer Tactics' professional development courses and designated educational offerings on the topics of licensing, technology transfer, and technology commercialization at Technology Transfer Tactics' conferences or meetings are eligible for CLP continuing education (CE) credits for certification renewal.

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