Tech Transfer Central
Industry-Sponsored Research Management

Create a New Revenue Stream by Supporting On-Campus App Developers

Format: On-Demand Video, DVD, or PDF Transcript
Originally presented: May 24, 2012

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Price: $197
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The explosion in sales of smart phones and tablets has given rise to a market for mobile apps that forecasters predict will exceed $25 billion by 2015. For university TTOs, this presents a tremendous opportunity for new revenues as well as new relationships with the hundreds of students and faculty creating apps on campus. The only problem is … most universities are not capturing this IP as part of their tech transfer efforts, and most app developers don’t view the TTO as a resource to help develop and market their mobile apps.

A small but growing number of universities have identified this growing trend as a way to enhance TTO revenue and better serve their researchers – and now’s your chance to join them. Technology Transfer Tactics Distance Learning Division has secured two top-level university tech transfer professionals with first-hand experience in app development, support, and negotiations with Apple and Google.

Join Dr. Svetlana Sowers from the University of Illinois at Urbana-Champaign and Michael Halbrook, Senior Project Manager at Purdue’s Office of Technology Commercialization, for a 60-minute program that promise a many-fold return on your modest enrollment fee:

Create a New Revenue Stream by
Supporting On-Campus App Developers

On-Demand Video, DVD, or PDF Transcript

Here’s what you’ll learn in this business-building program:

  • How to identify the app “hotbeds” on your campus
  • Strategies for getting faculty and student developers to disclose to the TTO
  • Tips for engaging in campus-wide education of what support mechanisms the TTO has to offer mobile app developers
  • IP protection for mobile apps
  • Guidance on how to convert disclosures into revenue
  • University of Illinois’ mobile initiative
    • Mobile Application Center and Mobile Application Day
    • Examples of applications published so far at the University of Illinois iOS and Android Marketplace portals
  • Purdue Research Foundation’s mobile initiative
  • And much more!

Your Expert Panel:

Dr. Svetlana Sowers is Visiting Technology Manager at the University of Illinois at Urbana-Champaign. She brings to OTM 15 years of software development and management experience from both Fortune 500 and start-up companies. While at Yahoo!, Svetlana led multiple projects and cross-functional teams to define and deliver products in the areas of cloud computing, data mining and data pipeline processing.  While at Motorola Mobile Devices, she delivered numerous features  for several  Motorola phone platforms, in the areas of USB, Device management, Synchronization, etc., while running a USB lab,  driving interoperability testing with phone carriers, and managing a team of 30+ local and global engineers. While acting as a Visiting Technology Manager for the OTM, Svetlana also works with the Research Park, University of Illinois, Economic Development Corporation of Champaign County, and a group of engineers to bring in new companies to Champaign, IL.

Michael Halbrook is Senior Project Manager at Purdue’s Office of Technology Commercialization. Mr. Halbrook’s area of concentration is in the Information Technology domain.  His experience and expertise includes university technology transfer, licensing and commercialization of intellectual property, creating and leading entrepreneurial enterprises, economic development, information technology, and operational management.  Mr. Halbrook has worked in a variety of business environments from profit to non-profit, including Fortune 500 companies, higher education, and entrepreneurial start-ups.

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