Tech Transfer Central
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Benchmarks and Metrics for Gauging Your TTO’s Economic Development Impact

Format: On-Demand Video, DVD, or PDF Transcript
Originally presented: June 16, 2014

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University-initiated economic development has become a major focus for many TTOs, and the push to document and report economic impact is getting more intense.

Pressure from university administrators, lawmakers and civic leaders is putting the economic potential of university research and start-ups in the spotlight — and the powers that be are looking for hard facts and evidence to back up their investments and gauge your impact on the local, state and regional economies.

Reporting the number of licenses and patents and how much revenue is generated simply isn’t enough. That’s why Technology Transfer Tactics’ Distance Learning Division has recruited tech transfer leaders from three distinctly different universities to demonstrate how they are tracking and documenting their contributions to economic growth.

Please join us for this one-hour program led by Lisa Lorenzen from Iowa State University Research Foundation, David Conrad from the University of Iowa, and Chet Bisbee from Georgia State University:

Benchmarks and Metrics for Gauging
Your TTO’s Economic Development Impact

Our panel will discuss the methods they use for benchmarking, what statistics they gather and report, and how the programs and protocols used at each university ensure positive growth and maximum impact.

Here is a sneak peek at the program agenda:

  • What does economic development mean? There is no clear-cut definition. We’ll discuss each university’s regional and institution-based mission to better define what it truly is.
  • In-depth look at the programs and protocols used at each university
  • Decipher the economic development philosophies of land grant and non-land grant universities
  • Bootstrapping your data gathering and reporting using interns and consultants
  • Techniques for saving time and money in the benchmarking process
  • Creating a “start-up map” to identify locations of companies and where in the state funding is most prevalent
  • How each university gathers and reports data for their annual economic development reports:
    • Job creation
    • External funding
    • Partnership agreements
    • Real estate ventures
    • Use of incubator space and type of companies occupying it

Meet Your Expert Presenters:

Chester BisbeeChester Bisbee, PhD, JD, is the Associate Vice President for University Research Services and Administration, and Director of Technology Transfer and Commercialization for the Georgia State University. He is responsible for building Georgia State University’s technology licensing and industry relations program. Dr. Bisbee has held several executive-level appointments in university technology licensing including Director of Technology Licensing and Industrial Relations at SUNY Stony Brook, Director of Technology Management at the University of Massachusetts Medical School, and also Senior Licensing Officer in the system-wide licensing office at the University of California. In these positions, he has negotiated significant agreements with industry involving university-industry research consortiums, small molecule therapeutics, novel imaging techniques, and Nobel Prize winning RNA interference technologies.

David ConradDavid Conrad, PhD, is the Economic Development Director in the Office of Vice President for Research and Economic Development at the University of Iowa. He directs the university’s engagement activities throughout Iowa, including workforce training and expanding the university’s partnerships with the state’s businesses and economic development agencies. He founded a software startup, Emerjent, Inc., in Ames in the mid-2000s and was a licensing associate for the Iowa State University Research Foundation from 2004 to 2006.

Lisa LorenzenLisa Lorenzen is Executive Director of the Iowa State University Research Foundation, a non-profit corporation that manages intellectual property on behalf of Iowa State University.  Her work as executive director of ISURF focuses on technology transfer and economic development. Before becoming executive director of ISURF, Lorenzen coordinated Iowa State campus activities for industry visitors and managed economic development grant programs.  

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