Tech Transfer Central
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Marketing Your TTO’s Technologies Via Social Media 2014: New Platforms, Tracking Tools, and Trends

Format: On-Demand Video, DVD, or PDF Transcript
Originally presented: January 23, 2014

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social-mediaTech transfer offices worldwide are seeing the benefit of integrating their promotional efforts for new technologies using a mix of traditional marketing channels, websites, professional networks, and social media platforms.  

But some have compared the social media component of this mix to throwing spaghetti at the wall — lots of effort for little stick. The truth is, social media CAN AND DOES WORK, but it has to be used with skill, concerted effort, continuous assessment, and purposeful iteration. It’s also critical to know which platforms are best suited for your technologies, your core audience, and your ultimate goals. 

That’s why we’ve invited this duo of tech transfer marketing experts with a wealth of social media experience and know how to consult with you in a practical distance learning program:

Marketing Your TTO’s Technologies Via Social Media 2014:
New Platforms, Tracking Tools, and Trends

Please join Stephen G. Nappi, Associate Vice Provost for Technology Development and Commercialization at Temple University, and Cara Michaliszyn, New Ventures Development Manager at STC.UNM, University of New Mexico, for this how-to distance learning program. They will discuss their own successes (including two licensing deals specifically tracked to social media efforts!), as well as reveal current trends and key strategies in social media that can benefit your TTO’s marketing effectiveness. Plus, they’ll warn you on which platforms and strategies to steer clear from. Take a look at the program agenda:

  • How to use social media to push content-driven marketing:
    • Choosing the right content for the right platform
    • How to build a legion of engaged followers and ditch the tire kickers
    • Build interest and attendance for your in-person engagements, meetings and seminars
  • Extend the reach of your tech summaries and elevator pitches by using social video platforms
  • Hear the panel’s best practice advice for these top social media hubs based on their hands-on experience:
    • Facebook ~ Tumblr ~ LinkedIn ~ Twitter ~ Vimeo ~ Pinterest ~ Prezi ~ YouTube ~ SnapChat
  • Learn how social media can be used to assist with all of your TTO’s goals: 
    • Economic development
    • Start-up activity and executive recruitment
    • Finding licensees and corporate partnerships
    • Identifying new investors and funding sources
    • Crowdfunding
    • Community outreach
  • And more!   

Meet Your Presenters:

Cara MichaliszynCara Michaliszyn is New Ventures Development Manager with STC.UNM, the commercialization arm for the University of New Mexico. Cara manages the corporate marketing for STC and develops programs that support UNM’s innovation goals, and she also markets STC’s extensive portfolio of technologies.
Stephen G. NappiStephen G. Nappi is Associate Vice Provost for Technology Development and Commercialization at Temple University. Stephen joined Temple in May of 2008 as its Director of Technology Transfer Operations. He is responsible for managing and developing systems for reviewing, protecting, and commercializing intellectual property created by Temple faculty, staff and students. He has established a new invention evaluation system, deployed strategic marketing strategies for available partnership opportunities, launched an educational workshop series for faculty members, and created the university’s first Intellectual Property Advisory Committee and Technology Transfer Industry Advisory Committee.  He is also implementing Temple’s first comprehensive technology transfer information management system to improve service to inventors, increase process efficiency, and allow greater access to partnerships opportunities for entrepreneurs and businesses.
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