Use this methodology to get more bang for your start-up bucks
Earlier this year The Ohio State University and TechColumbus embarked on a new collaboration called Innovation Gateway, featuring a new commercialization model called “nail it and scale it.” The unique model employs a lean, structured business validation process that zeroes in on customer pain points to assess market need, while also systematically assessing cost targets and distribution channels for scale-up. Ultimately, the methodology offers the university the best possible chance of spinning out a high percentage of successful companies. In fact, the process is so unique that it has been described as “deep commercialization” rather than tech transfer.
Please join leading tech transfer execs Brian Cummings, vice president for technology commercialization in OSU’s Technology Commercialization and Knowledge Transfer Office and Paul Ahlstrom, Managing Director and co-founder of Alta Ventures Mexico, and co-author of the book Nail It Then Scale It, for this one hour program that will detail the nuts and bolts of the “nail it and scale it” method and highlight Innovation Gateway’s fresh approach to IP commercialization. Here’s a brief look at the agenda:
- Creating a strong entrepreneurship infrastructure
- How to assess the market by asking this specific series of questions
- Customer pain points: How they can and should guide your decision-making
- Best practices for determining and meeting your cost targets
- Why scale-up assessment is critical to validating your technology
- How to get students involved in the assessment and scale-up process
- “Go” or “no go”:
- Why always trying to kill a technology can make it successful
- Crafting ideation plans for the survivors
- Making adjustments based on market feedback
- Pulling the plug: Specific signals you must heed
- And much more…
Your Expert Presenters:
Brian A Cummings, MBA, Vice President for Technology Commercialization at Ohio State University, is responsible for coordinating all aspects of knowledge transfer and technology development with a special focus on building a proactive and responsive culture. Prior to his role at OSU Mr. Cummings served as Executive Director of the Technology Commercialization Office at the University of Utah. He also served as Assistant Vice President of Technology Ventures, as president of a university-based personalized medicine company, and has assisted in establishing three venture funds. Previously, Mr. Cummings led the life science commercialization efforts at the University of Texas. Mr. Cummings serves on the Board for The Utah Life Science Association, The Rocky Mountain Research Center for Emerging Infectious Diseases, The Governor’s Board for Business Resource Centers, The Kickstart Seed Fund, The Renaissance Foundation, Launch Magazine and the LES Board for Technology Commercialization Structure and Development.
Paul Ahlstrom is Managing Director and co-founder of Alta Ventures Mexico, a venture capital fund with offices in Mexico, Colombia and the US. In 2000, Mr. Ahlstrom co-founded vSpring Capital, Utah’s leading venture capital fund. In 2007, Mr. Ahlstrom co-founded Alta Growth Capital, based in Mexico City and Kickstart Seed Fund based in Salt Lake City. Over his career, Mr. Ahlstrom has participated actively in multiple startups such as Rhomobile, Juxtalabs, Knowlix, etc. and has directly participated in more than 100 venture capital investments while leading vSpring and Alta Ventures, including Ancestry.com, GlobalSim, Senforce, etc. Mr. Ahlstrom distilled his observations and experience in the book, Nail It Then Scale It, which he co-authored with Stanford PhD, Nathan Furr.