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SBIR/STTR Funding: Strategies for Submitting a Winning Application

Format: On-Demand Video, DVD, or PDF Transcript
Originally presented: April 14, 2015

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The Small Business Innovation Research and Small Business Technology Transfer programs can be critical and significant sources of funding for university innovations and start-ups. And with nearly $2 billion in funding being awarded each year, university researchers, start-up founders and TTO staff must understand how to ensure their applications stand apart from the herd.

That starts with knowing what key content to include in your application and understanding the review process. Knowing the critical factors that lead to success can make a huge difference in determining whether you get funded — and ultimately in whether your research or early-stage venture ever makes it to the commercial marketplace. That’s why Technology Transfer Tactics’ Distance Learning Division is presenting this can’t-miss recorded webinar:

SBIR/STTR Funding:
Strategies for Submitting a Winning Application

We’ve secured SBIR/STTR funding consultant and former NIH scientific review officer Geoffrey White, PhD, to identify the four primary components to getting funded through these two highly competitive programs. He will also address the key challenges facing SBIR/STTR applicants and offer expert guidance for planning ahead to ensure successful completion of major steps within the application process.

  • Understanding the application criteria for SBIR/STTR funding within:
    • The NIH
    • The NSF
    • The DoD
  • Science-heavy submissions or layman’s terms: which one wins?
  • Tips for completing agency-specific, fully compliant proposals
  • Examples of high-quality storytelling that hit on the four primary components of successful applications:
    • Focusing your proposal on research impact
    • Conveying a convincing plan to achieve that impact
    • Introducing a proven team to execute the project
    • Using clear and concise writing that engages and impresses reviewers

Your expert presenter:

Geoffrey WhiteGeoffrey White, President, Discovery Consulting, LLC. Mr. White’s clients have raised over $90 million dollars in non-dilutive grant funding since 2008, including four perfect scores from the NIH. In preparation for starting Discovery Consulting, he spent a year as a Scientific Review Officer (SRO) at the NIH, where he led study sections that reviewed SBIR/STTR and R01 grant applications. For eight years prior to his work as an SRO, he served as an ad hoc and then permanent study section member for the review of SBIR/STTR and R01 grant applications. Mr. White has twenty years of experience as a research and development scientist and executive in the biotech industry, having developed techniques and programs that led to over 10 new drug INDs and numerous products. He started a medical treatment software company (CBT4CBT), having obtained the rights from Yale University. CBT4CBT was developed using numerous R01 proposals from the NIH. Mr. White is also on the management team of a cancer research company (Canget BioTekpharma, LLC), which recently received a fast-track SBIR for $2.2 million from the NIH.

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CLP and CLE Credits Available
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CLP Credits are also available.


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