The stakes are high when you’re evaluating which IP in your portfolio to invest in – both in terms of your TTO’s staff time and its budget dollars, not to mention your track record for backing innovations that are ultimately successful. Though many inventions appear to be promising in initial analyses, without a deep assessment of both market needs and potential competition, it’s easy to make a costly mistake.
Becoming a skilled practitioner in using the methods and tools of Competitive Technical Intelligence (CTI) can ensure you make the best decisions based on full understanding of the marketplace and its players. A well-honed CTI program has myriad benefits for your TTO – not only in assessing your technologies but also in finding market white spaces and identifying potential partners.
That’s why we’ve invited a trio of experts in using CTI to consult with you in this strategy-filled program:
Using Competitive Technical Intelligence Techniques
to Assess University Patents
Our expert faculty team will help you adopt the key methods and tools they use to improve their IP assessments and apply high-level market and competition analysis to their early-stage technologies. This one-hour program will focus on how to systematically use Competitive Technical Intelligence (CTI) for detailed technology assessment and decision-making. Here’s a brief look at the agenda:
- Demystify CTI through a case study approach
- Understand your IP’s value proposition, market share and application potential
- How to keep your budget in check while maintaining high quality data
- Identify emerging trends in a technology space for:
- Research and development
- Identify competitive threats and risks when developing IP
- Visualize how the technology landscape is changing and where your IP fits in
- Find and leverage information on market players, products, and positioning
- Use CTI to help set achievable goals
- Craft useful deliverables that deliver clear messages to the non-technical/rushed/executive mindset
Your Program Leaders:
Alan Porter is Professor Emeritus of Industrial & Systems Engineering, and of Public Policy, at Georgia Institute of Technology, where he is co-director of the Technology Policy and Assessment Center. He is also Director of R&D for Search Technology, Inc., Norcross, GA (producers of VantagePoint and Thomson Data Analyzer software). He is author of some 230 articles and books, including Tech Mining (Wiley, 2005) and Forecasting and Management of Technology (Wiley, 2011). Current research emphasizes “forecasting innovation pathways” for newly emerging technologies. This entails text mining of science, technology & innovation information resources to generate Competitive Technical Intelligence.
Barry Brager is Founder and Managing Partner of Perception Partners®. He leads development of analytical tools that generate expert insights for technology landscape analysis, intangible asset valuation, and intellectual property (IP) licensing and transactions. Barry is also Chief Executive Officer of Starpound Corporation, an IP management company licensing technology to turn mobile phones into remote controls. In 2009, Barry was named as one of the World’s Leading IP Strategists in the Intellectual Asset Management Magazine 250.
Laura A. Schoppe is president of Fuentek, LLC, a consulting firm that provides intellectual property (IP) management and technology transfer services. A Registered Technology Transfer Professional (RTTP), Schoppe has an extensive background in all aspects of IP management, particularly leading license negotiation activities from transition innovations to new products. She has been a lead negotiator for major licensing agreements, strategic relationships, collaboration agreements and equity-financing deals at top universities, government agencies and Fortune 500 companies around the world. She conducts training workshops and is a sought-after speaker at national and international conferences.