When it comes to negotiating license agreements with industry, there’s no substitute for experience. Every negotiation your TTO enters into is unique, loaded with complexity and dozens of levers that can be pushed or pulled on both sides of the table, each with its own value and counterbalancing cost. Making the most of these negotiations is often made even more challenging for TTO leaders because they’re often outnumbered by corporate teams who play hardball, using every trick in the book to put you off balance and squeeze out concessions.
But being outnumbered doesn’t have to mean being outmaneuvered – and that’s where the experience comes into play. Experience is exactly what you’ll get with this strategy-packed webinar led by two licensing experts who’ll share their best tactics, war stories, mistakes to avoid, and real-world guidance:
University IP License Negotiation Workshop
Our license negotiation experts – Joe Runge of UNeMed and Tyson Benson with Advent IP — have created a presentation designed to guide you through the inner workings of a license, zero in on the critical terms and conditions, and leverage the licensee’s motivations so you can craft and negotiate a win-win agreement. Please join Joe Runge and Tyson Benson when they cover:
- Understanding the licensee’s motivation, and how to leverage that knowledge
- Identifying and responding to licensee tricks, traps and demands
- Deal terms you must insist on
- Learning the art of give and take in license negotiations
- Avoiding these deal-killing negotiating blunders
- Using your negotiations to build solid, long-term relationships with licensees
- What to do when negotiations stall
- Lessons from difficult negotiations
- And much more!
PLUS! Here the original recording of the live Q&A!
Meet your expert presenters:
Business Development Manager – UNeMed
Mr. Runge received his law degree from the University of Iowa, where he also received a master’s degree in molecular biology. He is a registered patent lawyer and has lectured on bioentrepreneurship, intellectual property and regulatory law and writes regularly for a number of websites. At UNeMed, Mr. Runge is involved with all facets of technology transfer: invention evaluation, technology marketing, intellectual property strategy, license negotiation and license enforcement. In addition, he collaborates with faculty to create and develop new intellectual property. He also sits on the state SBIR/STTR advisory board, served as a mentor to multiple start-up accelerators, and is actively involved with the technology start-up ecosystem in Omaha and Nebraska.
Partner – Advent IP
Mr. Benson practices in all facets of intellectual property, including patents, copyrights, trademarks, trade secrets and licensing. In the technology area, he drafts and prosecutes U.S. and international patent applications in the areas of integrated circuit technologies, software, hardware, e-commerce, telecommunications, and the mechanical arts.