Here’s why your researchers can be their own worst enemy when it comes to bringing their innovations to the marketplace – and how your TTO can help them.
There are several glaring gaps in faculty know-how that keep so many inventions from ever making it out of the lab:
- The inventor has too broad an idea of their innovation’s many benefits and lacks the ability to hone it down to a marketable idea.
- The researcher doesn’t view the TTO as a potential partner for garnering funding and corporate attention.
- The researcher lacks the network needed to recruit leadership for potential start up formation or non-academic contacts for licensing and funding opportunities.
A key role for you and your staff is engage those researchers, take them under your wing, and guide them through the unfamiliar task of marketing and pitching their discoveries – including pitching to the TTO itself as a disclosure designed to generate excitement, support, and a clearly expressed path to market.
Beyond that, the pitches they prepare for angels and VCs, research partners, grants and contests will be very different than those constructed for the TTO. By learning about each of these critical marketing challenges, your researchers will gain a better understanding of how to tailor their pitch – not their invention – to different audiences successfully.
That’s why Technology Transfer Tactics’ Distance Learning Division scheduled this fast-paced session filled with immediately usable takeaways. We’ve designed this session to drill down to the nitty gritty of pitching innovations while leaving ample time for a lively, interactive Q&A with the program leader.
University Innovation Pitching Workshop: Teaching Researchers How to Tailor Presentations for Funding, Licensing and Start-Up
Live Webinar – May 2, 2017 – 1:00-1:45pm ET
CLICK HERE TO REGISTER OR CALL 239-263-0605
This workshop will focus on teaching you how to help investigators focus their technology disclosures, funding pitches, and other presentations on the three key factors crucial to gaining interest and commitment: commercial potential, technical merit and investigator willingness to assist. Details include:
- Who: Understand who you are pitching to and what motivates them to say “yes”
- The TTO
- Grants and contests
- Government funding agencies
- Angel and institutional (venture) investors
- Strategic (research) collaborators
- Potential CEOs and management team members
- What: Telling the story in a clear, concise and compelling manner
- How: To drive your message home in 3 minutes (on an elevator), 15 minutes on a call or 60 minutes in a meeting
PLUS: Get answers to your pitching questions during the interactive Q&A portion of the program.
Meet Your Program Leader:
Louis P. Berneman, EdD, CLP, RTTP
Osage University Partners
Lou has been involved in intellectual property licensing, business development, and entrepreneurial activities for 35 years. He is a former Managing Director of the Center for Technology Transfer of the University of Pennsylvania and the former Director of Licensing and Business Development for Virginia’s Center for Innovative Technology. Lou is a Past President of AUTM and past officer and member of the Board of LES. He has been a founder, director, and/or CEO of several start-ups including Biotherapeutics, InnoTech, and TMune Therapeutics. He is a Certified Licensing Professional (CLP) and Registered Technology Transfer Professional (RTTP). He has testified as an expert in intellectual property litigation in federal and state courts and arbitrations.