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Global Higher Education Technology Transfer Office Outreach & Marketing Activities

By James Moses and Joseph R. Flicek
Format: Print, PDF
102 pages

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Price: $139 single user license ($249 for company-wide access)
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This condensed report focuses solely on internal and external marketing efforts, developments in public relations, and the partnerships formed by tech transfer offices. With over 200 tables broken out by country, enrollment, technological area, institution, and number of employees, Global Higher Education Technology Transfer Office Outreach & Marketing Activities follows office trends and practices concerning invention disclosure reports, detailing the number of reports received each year since 2009 as well as the roles faculty members play in these processes. This report also investigates the public relations efforts of these offices, outlining department spending habits on several vehicles of marketing, including web advertising, mass mailings, and video and media productions.

Some of the important outreach and marketing activity questions covered in Global Higher Education Technology Transfer Office Outreach & Marketing Activities include:

  • Do these offices partner with any foreign universities?
  • Do they partner with any industry or company groups?
  • How many professionals are dedicated to spin out companies?

Derived from our popular Global Higher Education Technology Transfer Office Benchmarks, this report is based on information provided by 35 university technology transfer offices in the US, the UK, and Europe.

Benchmarking Data You Can Trust

You can rely on the accuracy of the detailed data, commentary, and analysis provided in this informative report. The research results in Global Higher Education Technology Transfer Office Outreach & Marketing Activities were compiled and written by James Moses, President of Primary Research Group, and Joseph R. Flicek, who established the New Ventures Office at Columbia University and served as Director from 1996 to 2002. Primary Research Group publishes research reports, surveys and benchmarking studies for businesses, colleges, libraries, law firms, hospitals, museums and other institutions.

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