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The Tech Transfer Metrics Collection

Format: On-Demand Video, DVD, and PDF Transcript

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Price: $397 (regularly $591) LIMITED-TIME OFFER: SAVE $200!
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The metrics used to gauge the success of your TTO, to assess internal performance, and to analyze marketing results are all rapidly evolving. 

graph-3dThe demand for economic impact data, the rise of digital marketing, and the increasing need for internal performance measures are driving changes in how your tech transfer activity must be tracked and reported.

That’s why Technology Transfer Tactics’ Distance Learning Division has created The Tech Transfer Metrics Collection – three best-selling distance learning programs exclusively dedicated to improving benchmarks and metrics, combined into one affordable package.

CLICK HERE TO ORDER THE TECH TRANSFER METRICS COLLECTION TODAY

FOR ONLY $397 (you save $200 off the individual program prices), you’ll receive:

  • Three one-hour webinars filled with detailed recommendations and strategies to implement new and improved metrics demonstrating your TTO’s economic impact, marketing results, and overall performance. Learn how to use these measures to adjust your strategies based on real data and tell a compelling story of the TTO’s impact to administrators and other stakeholders.
  • You receive each session in three formats: DVD, On-Demand Video, and PDF Transcript so you can share it easily and conveniently throughout your organization.
  • Complete set of each program’s PowerPoint slide decks

See below for program details and ordering information

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Benchmarks and Metrics for Gauging Your TTO’s Economic Development Impact

Faculty:

Chester Bisbee, PhD, JD, Associate Vice President for University Research Services and Administration and Director of Technology Transfer, Georgia State University
David Conrad, PhD, Economic Development Director, University of Iowa
Lisa Lorenzen, Executive Director, Iowa State University Research Foundation

  • Bootstrapping your data gathering and reporting using interns and consultants
  • Techniques for saving time and money in the benchmarking process
  • Creating a “start-up map” to identify locations of companies and where in the state funding is most prevalent
  • How each university gathers and reports data for their annual economic development reports:
    • Job creation
    • External funding
    • Partnership agreements
    • Real estate ventures
    • Use of incubator space and type of companies occupying it

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Tech Transfer Marketing Metrics in the Digital Age: What’s Working and What’s Wasting Time and Money?

Faculty:

Cara Michaliszyn, Marketing Manager, University of New Mexico-STC
Teresa Fazio, PhD, IP Portfolio Analyst, Columbia Technology Ventures
Margy Elliott, Marketing & Communications Manager, Columbia Technology Ventures

  • How to create a metric set based on leadership expectations
  • How to devise an action plan based on your marketing results
  • Real-world data and guidance on tracking:
    • In-bound email requests
    • Out-bound email promotions
    • Unsolicited mass marketing vs individualized promotions
    • Brand vs. technology-focused marketing: which reigns supreme?
    • Social media: metrics for specific platforms and ways to maximize exposure
    • SEO and keyword best practices, as well as tracking and analysis strategies

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Internal Metrics and Benchmarking: New Era Measurement of TTO Performance and Impact

Faculty:

Charles Louis, D.Phil., Vice Chancellor for Research, University of California-Riverside.
Melba Kurman, President, Triple Helix Innovation

  • CREATING PUBLIC BENEFIT, MEASURED BY:
    • Agreements by type and per million research dollars spent
    • Start-ups created
    • Agreements with reservation of rights clauses
    • Products reaching the market
  • SERVICE TO ACADEMIC COMMUNITY, MEASURED BY:
    • Disclosures, first-time disclosures, and multiple disclosures
    • Contacts with faculty
    • Faculty receiving income shares
    • Patents filed and issued
    • MTAs and copyright licenses
  • INDUSTRY PARTNERSHIPS, MEASURED BY:
    • Agreements stemming from SRAs
    • Number of and dollars associated with SRAs
    • Visitor agreements with industry
  • ECONOMIC DEVELOPMENT, MEASURED BY:
    • Start-up funding, revenues, and jobs created
    • Gross sales of licensed technologies
  • FAIR COMPENSATION FOR UNIVERSITY IP, MEASURED BY:
    • Royalties, fees, and equity payouts
    • Number of revenue-generating agreements
    • Patent cost reimbursement

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CLICK HERE TO ORDER AND SAVE $200!

YOU RECEIVE THE ENTIRE COLLECTION FOR JUST $397 – A $200 SAVINGS OFF THE REGULAR PRICE. HERE’S WHAT YOU GET:

  • Three one-hour webinars filled with detailed recommendations and strategies to implement new and improved metrics demonstrating your TTO’s economic impact, marketing results, and overall performance. Learn how to use these measures to adjust your strategies based on real data and tell a compelling story of the TTO’s impact to administrators and other stakeholders.
  • You receive each session in three formats: DVD, On-Demand Video, and PDF Transcript so you can share it easily and conveniently throughout your organization.
  • Complete set of each program’s PowerPoint slide decks 
Our Guarantee of Quality and Value
We stand 100% behind the quality and value of our products. If you are dissatisfied, simply let us know and we will send you an immediate refund for your entire order -- no questions asked.

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