Let’s face it — most tech transfer professionals are not born marketers. But a major part of your job is to drum up interest in your early-stage IP among corporations and investors. Within the pages of IP Marketing Strategies and Tactics, you get the equivalent of tech transfer marketing consultant, bringing you expert strategies and real-world case studies on the full range of difficult marketing challenges you face.
IP Marketing Strategies and Tactics is just one book from the 7-volume Tech Transfer Library. This marketing resource will provide you with the strategies you need to unearth proven marketing strategies that bring in more patent-worthy research and attract more partners and investors. Each chapter is carefully targeted to deliver practical, how-to guidance and usable ideas, so you can immediately adapt these high-impact tactics for maximum benefit.