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Marketing Strategies that Attract and Engage Industry Partners

By Jesse Schwartz
Published: July 12th, 2017

If your TTO is like most these days, you are working hard to adapt and thrive in a more partnership-driven world, and your marketing efforts are shape-shifting to meet those demands. One thing should be clear by now: Seeking out and establishing industry partnerships shouldn’t wait until an innovation is patented — it should start at disclosure, and the marketing opportunities and efforts must continue to evolve with the technology through the pipeline.

By constantly re-evaluating the market space and involving multiple parties, you dramatically increase your chances of getting your innovations to the marketplace. But it requires not only the right strategies, but also diligence, dedication, and a healthy dose of hard work. That’s why our Distance Learning Division has scheduled a targeted webinar program that will provide you with a wealth of how-to advice on developing your marketing strategies to attract and secure solid, long-term industry partnerships. Join us on August 10 for Marketing Strategies that Attract and Engage Industry Partners.

For complete program and faculty details and to register, CLICK HERE.


Posted under: Distance Learning, Tech Transfer e-News

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