Tech Transfer eNews Blog

Drafting Technology Listings for Marketing University IP: A Webinar Workshop

By Jesse Schwartz
Published: October 25th, 2018

Technology listings are one of the most important and potentially powerful marketing tools in your arsenal – but they can also be complete duds if they’re filled with technical jargon and lack the key elements that expert marketers use to grab attention and then move prospects to action.

The most effective tech listings tell the innovation’s story, stress its benefits and market potential, and clearly demonstrate why the technology is suited for licensing, valuable to partners, or ready to be spun out. The importance of these stories can’t be overstated since they typically form the basis for multiple prongs in your marketing strategy, including web postings, social media, conference fliers, e-mail blasts, and online tech listings. It’s no exaggeration to say that the quality of these summaries can make or break a technology’s path to the marketplace.

That’s why we’ve partnered with one of the world’s top technology marketing teams, from leading tech transfer consulting firm Fuentek LLC, for this dynamic and interactive program: Drafting Technology Listings for Marketing University IP: A Webinar Workshop, scheduled for November 29th. Fuentek’s experts will guide you and your staff through a step-by-step process for preparing an effective marketing brief and leveraging its power by incorporating it into a comprehensive marketing strategy. For complete details, CLICK HERE.


Posted under: Distance Learning, Tech Transfer e-News

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