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University-Industry Engagement Advisor

UW-Madison’s new website to help get academic entrepreneurs off the ground


By Jesse Schwartz
Published: April 10th, 2019

The University of Wisconsin (UW)-Madison has launched a new website to help faculty, staff and students who want to take their innovations to the marketplace.

The Innovate Network is designed as an accessible resource of information for innovators at UW who aren’t sure where to start on their path towards commercialization. The website is led by Discovery to Product (D2P), the university’s technology transfer arm.

“As a campus, we have been hearing for some time now that there is a need for centralized information and a clear starting place for aspiring campus entrepreneurs,” says UW-Madison Chancellor Rebecca Blank. “D2P’s efforts to bring partners together through the Innovate Network and website helps UW-Madison better meet that need and provide a framework for stronger collaboration among partners in the entrepreneurial ecosystem.”

Bill Barker, associate dean for research in the College of Agricultural and Life Sciences (CALS), says that one of the strengths of the Innovate Network s that it isn’t exclusive to those in business and tech transfer, but rather to all department and disciplines within the university.

“You wouldn’t expect a successful start-up out of the soil science department perhaps, but we have one,” says Barker. “The things that people work on in CALS, whether they’re basic or applied, they’re working on real problems.”

In developing the Innovate Network, D2P has worked closely with UW-Madison’s entrepreneurial ecosystem to shape content and strategy for the website and create pathways for future collaborations.

“A key part of D2P’s mission is to serve as the ‘front door’ to UW-Madison’s entrepreneurial ecosystem, so we’re really pleased to coordinate this effort that helps connect faculty, staff, students and alumni with the right resources at the right time,” says D2P director Andy Richards. “Innovate is a website, but it is also a network of partners working together to advance a common goal of better supporting campus innovators. It’s the strength of these partners working together that makes this such an exciting project for all involved.”

Source: University of Wisconsin News

Posted under: Tech Transfer e-News

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