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University-Industry Engagement Advisor

University-Industry Engagement Advisor, May 2019

University-Industry Engagement Advisor, May 2019The following is a list of the articles that appear in the May 2019 issue of University-Industry Engagement Advisor monthly newsletter. 

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University-Industry Engagement Advisor
Vol. 1, No. 5, May 2019

  • Special focus: Creating successful engagement events. Hosting events is a big part of successful industry engagement, providing a crucial source of introductions, outreach, education, and relationship-building. This issue’s  first four articles are focused on this task, including coverage of “Industry Day” events, a best practice program from Sweden’s Uppsala University, a partner recognition program at UMass Lowell, and a “reverse pitch” program from Carnegie Mellon.
    • Key strategies for hosting a successful ‘Industry Day’ on campus. “Industry Days,” or day-long events held to showcase what a university has to offer to one or more industry partners, can be an effective way for a university to “put its best foot forward.”
    • Uppsala “AIMday” industry event has long, successful track record. While some universities are now just starting to think about sponsoring industry days, Uppsala University in Uppsala, Sweden, has been presenting an academia-industry initiative for more than a decade.
    • UMass Lowell gives a big “thank you” to industry partners. No doubt universities greatly appreciate the support they receive from their industry partners — not only for their financial contributions, but also for the other support they provide in terms of collaboration. But how many of them actually take the time to say “thank you?”
    • CMU reverse pitch challenge ‘flips the table’ on corporate engagement. University-based start-up companies and similar entities seeking corporate sponsorships or partnerships are exhaustingly familiar with the process of developing and presenting elevator pitches. But what if the process was reversed?
  • New one-stop engagement center makes navigation of PSU easier for industry. In an effort to increase and expand the number of multi-faceted corporate relationships it has, Penn State University has opened the Penn State Corporate Engagement Center.
  • New ‘city’ on Purdue campus seen as major draw for industry, start-ups. Universities looking to draw companies and start-ups to their regions may be overlooking a government tax incentive program that, coupled with the perks and talent pipeline available on campus, can become a strong economic development and industry engagement magnet.

Posted May 13th, 2019