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Monash U students create new glass bottle design in partnership with manufacturer


By David Schwartz
Published: June 18th, 2019

A new glass bottle called “Millie” will soon be hitting store shelves, a result of a collaboration between glass container manufacturer O-I Glass, the Australian Beverage Council, brand agency Voice, and Australia’s Monash University. Beverage and snack company Emma & Tom will be using the bottle for a new premium juice product aimed at the export market.

Millie is 250 ml and is designed to contain exactly two servings of fruit in the form of a no-sugar-added fruit juice. It is designed for consumers conscious of the daily 5 + 2-a-day  Australian Dietary Guidelines for vegetable and fruit intake. 

The collaboration, supported by the beverages council, involved students from the Monash University Faculty of Art, Design and Architecture. They were tasked with creating a packaging solution that would give consumers a clear understanding of how the product would meet their daily nutritional requirements. 

According to O-I’s Australia-New Zealand business development manager Bayard Sinnema, the project was challenging for students because they had to work within O-I’s operational parametres and Voice’s design stipulations, as well as the health awareness requirements. 

“Greater collaboration between universities, manufacturers, and associations is crucial in generating the ideas of the future. Juice, as a natural product, looks great in glass which is one of the most sustainable packaging types,” noted Alby Taylor, former general manager of the Australian Beverages Council.

Monash Department of Design interim head Dr. Gene Bawden said the practical experience for the students through industry engagement is essential for contemporary design schools and also teaches students skills in communication, collaboration and pitching ideas. “In practical terms, they were learning about a material that they can only access with a real company that manufactures it,” Bawden says. “You cannot pretend to know about glass unless you are actually working with it, such things as the shapes that are possible and an accurate understanding of quantitites.”

Emma & Tom’s co-owner Emma Welsh says it will be launching a range of premium chilled fruit juices and smoothies in the Millie bottle once O-I has completed trials. The products will be sold into China initially, particularly leading hotels, as a result of the strong move away from juice in plastic to juice in glass, and will also be launched in Australia.

Source: Food & Drink Business

Posted under: University-Industry Engagement Week

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