Tech Transfer eNews Blog

Social Media for TTOs: Best Practices for Branding, Relationship-Building and Marketing Innovations


By Jesse Schwartz
Published: September 25th, 2019

Social media offers tech transfer and industry engagement offices a potentially powerful array of tools for increasing your brand recognition, forging strong relationships with faculty, students and the business community, and as a vehicle to market your innovations. But maximizing the impact of your social media marketing requires know-how that most offices don’t yet have — and as a result those efforts in many cases are scattershot, poorly targeted, and ineffective.

Success and impact lie in the planning and execution of your messages, and having a solid understanding of the various social media platforms and how to best employ them in the context of research commercialization and in targeting its various stakeholders.

To help you master these tools and techniques, Technology Transfer Tactics and University-Industry Engagement Advisor have partnered with two social media experts working in leading university TTOs to present this detailed, how-to webinar: Social Media For TTOs: Best Practices for Branding, Relationship-Building and Marketing Innovations. This session, scheduled for October 11th, will delve into best practices for crafting creative, clear messages using your TTO’s persona, voice and identity.

For complete program and faculty details or to register, CLICK HERE.

Also coming soon:

Posted under: Distance Learning, Tech Transfer e-News

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