Industry-Sponsored Research Week

Ushering in a New Age of Corporate Research Engagement: Best Practices for Universities


By David Schwartz
Published: May 12th, 2020

In our current environment, as the COVID-19 crisis continues, it is more important than ever to look at the research relationships with our corporate partners as “marriages” rather than “dates” by being value-additive partners to their business models. This requires a change to the approach taken by many university corporate engagement and technology transfer offices. Rather than focusing on in-person networking events, innovation showcases, and campus tours, universities must embrace new approaches to reassure partners, tap into alumni networks, and set the stage for pre-negotiating IP terms.

Tech Transfer Central’s Distance Learning Division has recruited Asa D. Brown, Esq. of the Washington State University Innovation & Research Engagement Office, to lead this webinar that will teach you new tactics for expanded, more responsive, and more strategic engagement.

Join us on June 16 for Ushering in a New Age of Corporate Research Engagement: Best Practices for Universities, when he’ll also discuss programs that engage research partners in spin-out companies and prepare graduate students to work with industry, along with proven strategies to leverage social media and existing networks to build corporate champions through technical alumni.

Click here for complete program details and to register.

Also coming soon:

Posted under: University-Industry Engagement Week, Webinars

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