Industry-Sponsored Research Week

U Waterloo and TiVo enter research partnership focused on 360º omnidirectional video


By David Schwartz
Published: May 18th, 2020

TiVo, known for its pioneering television recording technology, is partnering with the University of Waterloo to investigate ways to enhance the user quality-of-experience for 360º omnidirectional video on head-mounted devices.

The research will be led by U Waterloo’s Zhou Wang, whose research includes signal and image processing, computational vision and pattern analysis, multimedia coding and communications, and biomedical signal and image processing. The first project under the agreement will seek to create perceptual quality-of-experience assessment methods, as well as develop perceptual encoding and streaming methods to improve performance. The results, they hope, will promote the practical use and standardization of 360º omnidirectional videos used in, among other applications, immersive content experiences.

“We are honored to be working with the University of Waterloo. Dr. Wang is a celebrated academic and the opportunity to embark on this research presents a unique way for TiVo to innovate on the innovation process itself,” said Arvin Patel, TiVo’s chief intellectual property officer. “We have been looking at ways to widen our portfolio and find new initiatives that allow TiVo to both contribute to the discovery of new technology and expand its pipeline of inbound invention.”

The technology for streaming 360º omnidirectional video to head-mounted devices “is extremely challenging, not only due to the excessive data throughput requirement to enable high resolution and high frame rate visual presentation, but also because of our limited understanding on how to best assess and enhance the quality-of-experience of end users.,” said Wang, who is a professor, electrical and computer engineering. “We appreciate TiVo’s support for this project, which allows us to explore this exciting research direction and opens the opportunity to make an impact in the real world.”

“This partnership with the University of Waterloo shows that innovation can be demonstrated across all of TiVo, not just in the products and services we offer to customers. The project we are embarking upon is unique in its goals and will allow us to improve upon the technology that future TiVo products may take advantage of,” said Dave Shull, the company’s president and CEO. Source: https://apnews.com/Business%20Wire/d79dcde16fae4800801a9d1a1a19bec2

Posted under: University-Industry Engagement Week

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