Tech Transfer eNews Blog

U of Tasmania spins out tourism-tracking technology


By Jesse Schwartz
Published: September 16th, 2020

The University of Tasmania (UTAS) has licensed out an award-winning technology that tracks tourist activity.

UTAS researchers have been working with the company Ionata Digital to create a downloadable app based on the technology, which tracks tourists in real-time while capturing demographic information and other data. The Tourism Tracer app is intended for various stakeholders in Tasmania to optimize the impact of the increasing number of tourists who visit the Australian island.

Ionata has spun out the company Tourism Research Technology (TRT) to license and commercialize the technology.

“This is a perfect example of how the University of Tasmania works directly with industry to develop local solutions, which also have great promise on a global stage,” says Brigid Heywood deputy vice-chancellor for research at UTAS. “A Tasmanian idea, backed up by Tasmanian research that benefits one of our most important industries, is now being taken to market by a brand new Tasmanian company in a way that ensures we can continue delivering valuable research.”

Martin Anderson, managing director of Ionata, comments, “This partnership is a logical extension of the long relationship we have had with the university and the Tracer team. It will allow the university to continue its ground-breaking research in Tasmania and abroad, while also facilitating our development of a cost-efficient tool to service the global tourism industry.”

Anne Hardy, researcher at UTAS and head of the research team, adds, “Since 2016, we have been working towards developing a business plan to scale up the Tourist Tracking Program research project into a sustainable program. The commercialization of the technology is the realization of this plan, which will also continue to provide ongoing benefits to Tasmania’s tourism industry.”

Source: Australasian Leisure Management

Posted under: Tech Transfer e-News

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