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Dalhousie U streamlines and rebrands its industry engagement and research commercialization activity


By David Schwartz
Published: January 12th, 2021

Dalhousie University’s Industry Liaison and Innovation office will now be known as the Office of Commercialization and Industry Engagement, one of several changes made as part of a new engagement strategy.

Though university has a long history of successful industry engagement and research commercialization, the former ILI’s business model has evolved significantly over that past few years. Leaders there decided it was time to conduct a strategic review of its operations, seeking to find more efficient ways for its stakeholders to engage and provide greater transparency around processes, procedures and timelines.

That review process involved examining best practices across North America and beyond, mapping out work processes to ensure maximum efficiency and studying new and more effective ways of conducting business.
The result has brought both positive change along with the new name and a refreshed web presence.

“It was important to revisit our process and procedures to make them more efficient to support our research community,” says Stephen Hartlen, assistant vice president of industry relations at Dalhousie. “Our new name and refreshed website are more reflective of our office’s mandate.”

            The newly branded OCIE will serve as a gateway for:
            •    Collaboration between industry and university research teams;
            •    Support for the business and economic development community;
            •    Access to the university’s innovations and intellectual property;
            •    Early assistance in the creation of start-ups based on Dalhousie research.

The updated website is designed to be more informative and transparent. Researchers, companies and start-ups will be easily be able to access downloadable forms and view process maps to learn more about how the office works.

Source: Dal News

Proven Strategies for Rebranding and Revitalizing your TTO is a distance learning collection focused on two standout rebranding projects from the University of New Hampshire and the University of Virginia. Each university embarked on a major renovation that involved upper administration as well as the entire researcher community, and required significant changes to the organizational structure and culture alike. And both restructuring efforts also brought huge rewards. Click here for details.

Posted under: University-Industry Engagement Week

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