Tech Transfer eNews Blog
University-Industry Engagement Advisor

University Technology Marketing Boot Camp – on-demand distance learning

By Jesse Schwartz
Published: March 17th, 2021

The University Technology Marketing Bootcamp, featuring a panel of expert technology marketers, is available as an on-demand video that can be shared throughout your office whenever the need arises. In the four one-hour sessions that make up the Boot Camp series, our panelists lead you through the marketing process from disclosure assessment and how to pack a punch with your creative writing to budgeting, maximizing return on your marketing investment, and analyzing your results. The four sessions are:

  • Session One: Understanding Your Technology, Inventor and Market
  • Session Two: Marketing Writing Best Practices
  • Session Three: Marketing by Channel
  • Session Four: Content Strategy and Analytics

The recorded Boot Camp series includes a print transcript and all handout materials along with the on-demand video so you can conveniently share it with all staff whenever and how you choose.

For complete program and faculty details, click here.

Posted under: Distance Learning, Tech Transfer e-News

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