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University-Industry Engagement Advisor

University-Industry Engagement Advisor, April 2021


University-Industry Engagement Advisor, April 2021The following is a list of the articles that appear in the April 2021 issue of University-Industry Engagement Advisor monthly newsletter.

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University-Industry Engagement Advisor
Vol. 3, No. 4, April 2021

  • Fine-tune policies to better support student-industry collaborations. What are the recognized best practices among university industry engagement offices when it comes to student-industry collaborations? How are contracting agreements structured? How are fees charged? How is IP handled?
  • Streamlining process supports growth of capstone effort. About two years ago, Jason King, associate director of corporate relations at the UC Irvine Donald Bren School of Information & Computer Sciences, was presented with a challenge. “My Dean asked me to help streamline our eight (six at the time) different capstone programs.”
  • Rutgers alumni initiative brings engagement programs to the workplace. A growing number of universities are including a strong focus on alumni involvement as a key part of their overall corporate engagement efforts. But at Rutgers University, the initiative known as the Rutgers Alumni Workplace Engagement (AWE) has shifted the focus away from making things happen on campus to engendering new programming at the workplace of the industry partner.
  • Even experienced faculty vulnerable to potential pitfalls during engagement. Common wisdom might hold that veteran faculty innovators are better prepared to interact with industry partners and are therefore less likely to commit some of the most common errors to which their less experienced colleagues are prone. But some of them may actually be more likely to commit “unforced errors.”
  • Prestige, size, and location no longer restrict university-industry collaboration. Neither the prestige, size, or location of a university or a company are prohibitive any longer for university-industry collaborations. In our annual 2021 survey of the industry engagement and R&D communities, we found that these factors are considered by only a minority of teams when starting new partnerships.
  • Oakland U makes potential industry partners ‘an offer they couldn’t refuse.’ Convincing a roster of collaborators including General Motors, Siemens, MAHLE Industries, ABB Inc., AM General, Continental, Hirotec America, KUKA Robotics, Magna International, Rave Computer and the U.S. Military Ground Vehicle Systems to become founding industry partners to fund an ambitious Augmented Reality Center (ARC) may seem like a tall mountain to climb, but Khalid Mirza, PhD, ARC Founding Director, puts it in the simplest of terms: “We made them an offer they couldn’t refuse — by presenting a business case,” he asserts.

Posted April 8th, 2021