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University-Industry Engagement Advisor

University-Industry Engagement Advisor, May 2021


University-Industry Engagement Advisor, May 2021The following is a list of the articles that appear in the May 2021 issue of University-Industry Engagement Advisor monthly newsletter.

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University-Industry Engagement Advisor
Vol. 3, No. 5, May 2021

  • Metrics can play a significant role when evaluating success of partnerships. Can you “measure” the success of your U-I partnership? To a degree, you certainly can, say the experts. Universities and their industry partners employ a variety of metrics to help determine the strength of existing relationships and the projects in which they’ve collaborated. Quantitative measures can indicate the relative success of sponsored research projects, student hires by partners, capstone project results, satisfaction among industry partners, faculty and students, and much, much more.
  • University offers scholarships to employees and family members of industry partners. Universities have come up with any number of creative ideas to deepen the loyalty of industry partners and strengthen their relationships, and here’s one that’s likely to do both: Lawrence Technology University (LTU) in Southfield, MI, is offering undergraduate and graduate scholarships for employees and family members of their industry partners.
  • Adding industry judges to student competition results in a ‘win-win.’ Here’s one way to make a big splash as the new Director of Foundation and Corporate Engagement in University Advancement: Find a well-established student research competition and convince the organizers to let you add industry judges to the program. That’s exactly what Jessica Blackburn did shortly after assuming that position at Arkansas State University about five years ago.
  • NSF program offers grad students funds for industry training. There’s nothing like learning about a program from folks who have participated in it. That’s precisely how a webinar at the recent UIDP 2021 virtual conference, entitled “NSF INTERN Program: The User’s Perspective,” was designed. University and industry representatives shared their experiences with the program, which they say has proved immensely successful in bringing together talented student researchers and interested corporations in collaborations of great benefit to both partners.
  • Engagement pro uses strategies from her “day job” to manage COVID testing. Christy Bertolo already had a full-time job — Director of Strategic Partnerships at Ohio State — when a call came from the university asking her to put on another “hat” and run the university’s campus-wide COVID testing program. As unusual as the request might have seemed at first, a closer look reveals that it was actually quite logical, as it involved establishing a solid working relationship with an outside vendor.
  • Not into esports? You may be missing an opportunity for industry engagement. Looking for new opportunities to create successful collaborations with industry? How about esports? What’s that, you say? You’re really not that familiar with esports — and besides, what do they have to do with U-I partnerships?

Posted May 10th, 2021