Industry-Sponsored Research Week

Corporate Tiering Strategies: Identifying and Nurturing High-Value Industry Partnerships

By David Schwartz
Published: July 6th, 2021

The landscape for corporate partnerships is vast and wide, while university industry engagement and corporate relations staff members can usually be counted on one hand. That makes efficiency of effort critical. Time and resources spent marketing to new potential partners and nurturing the relationships you already have must be laser-focused on where you can realize the greatest return on those efforts.

Corporate tiering, a strategy for identifying your most valuable partnerships as well as your best prospects — and for maximizing those engagements in a strategic way for the university — has been utilized by Virginia Tech and the University of Washington for years with great success. Using a data-focused approach, the corporate tiering strategy allows the schools to sift through the thousands of sponsors providing gifts and other research support to identify and cultivate the most important relationships.

Our Distance Learning Division has teamed up with the industry engagement leaders at both schools to bring you this detailed and partnership-building webinar: Corporate Tiering Strategies: Identifying and Nurturing High-Value Industry Partnerships, scheduled for July 22. Please join Brad Fravel, MBA, PhD, executive director of LINK: Center for Advancing Partnerships at Virginia Tech, and Todd Cleland, PhD, SM/MBA, senior director of industry relations with the University of Washington, for this strategy-filled program.

For complete program details or to register, click here.

Also coming soon:

Posted under: University-Industry Engagement Week, Webinars

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