The role of technology transfer has evolved. And for some TTOs, the structure, branding, marketing, and modes of operation have simply not kept pace with those changes — nor with changes in expectations from administrators, legislators, faculty, and other key stakeholders.
The days of being strictly faculty-service oriented are gone, as are the days of vanity start-ups and patenting every disclosure. The focus has shifted to one that translates research into tangible economic development — jobs, tax revenues, start-ups, and return on research investments. While some forward-thinking offices have stayed ahead of the curve, others are lagging behind — and need a radical makeover.
That’s why we created Proven Strategies for Rebranding and Revitalizing your TTO, a distance learning case study collection that focuses on two standout rebranding projects from the University of New Hampshire and the University of Virginia. Each university embarked on a major renovation that involved upper administration as well as the entire researcher community — and required significant changes to the organizational structure and culture alike. And both restructuring efforts also brought huge rewards.
The collection includes on-demand videos, transcripts, and original program materials – and comes with unlimited access for your entire organization. For complete details, click here.
