One of the most important aspects of IP commercialization is telling the technology’s story in a compelling way to attract licensees, funding, and research partners. And internally, faculty outreach efforts are just as important to keep the pipeline of inventions cranking and ensure faculty are knowledgeable about the process and the potential their IP holds. Ensuring the story is heard by the right people is also paramount to success.
There are many ways to convey the message, but a cookie-cutter approach just won’t do. Digital marketing, business plans and pitches, scouting, and outreach efforts must be customized by channel and target audience to achieve success. Some channels, plans and efforts work better than others – and busy TTO marketers don’t have time to waste on ineffective tactics.
To help your TTO hone your marketing plans and strategies, we’ve recruited a panel of top university technology marketing professionals to present their keys to success and their experience-based guidance in this idea-filled webinar: Technology Transfer Marketing and Branding Roundtable: What’s Working, What’s Not, and What’s Next
Please join our panel of technology marketing experts – Clemson University’s Clarissa Austin, Emory University’s Linda Kesselring, Amanda Ashley from the University of Utah, and Johns Hopkins University’s Cindy Madden – on March 29th when they reveal their best performing efforts, dissect campaigns that didn’t perform as expected and share their top branding strategies.
For complete program details and to register, click here.
Also coming soon:
- The Biggest Surprises in Cross-Border Patent and IP Transactions | Wednesday, April 19, 2023
- Trends in University Data Ownership, Licensing & Monetization | Thursday, April 27, 2023
