Licensing intellectual property is extremely complex, and literally tens of millions of dollars can be earned or lost at the negotiating table. Senior executives involved with licensing technology must have a firm grasp of cutting-edge negotiating strategies as well as the nuances of negotiating tactics.
The 3.5-hour seminar Negotiating Licensing Agreements for Maximum Returns, produced by the Business Development Academy, consists of a unique blend of general licensing issues that arise during the licensing process as well as strategies designed specifically for negotiating effectively. It’s filled with case studies and best practices that will provide you with practical insight for boosting returns on your licensing initiatives.
The self-study program includes extensive background materials, references, and spreadsheet templates. It is not an overview or basic 101 course; rather, it’s a detailed, advanced level session that will not only enhance your skills and know-how, but also advance your career. For complete details, click here.
