Tech Transfer eNews Blog

Best Practices for Branding and Rebranding Your TTO: It’s More Than a Name and a Logo

By Jesse Schwartz
Published: June 7th, 2023

As the role of technology transfer offices continues to evolve — with more focus on start-ups, rising emphasis on impact, and heavy involvement in economic development and corporate partnership — it’s critical to communicate this changing focus and expanded mission to stakeholders and customers: faculty, administrators, alumni, licensees, investors, partners, and the public at large. And your brand – and in some cases your “rebrand” – is a key factor in how you present yourself, and well as how you’re perceived.

Branding is the foundation of marketing strategy, and your brand needs to be carefully developed and nurtured to ensure a solid base upon which your marketing, your reputation, and your overall performance is built. That’s why our Distance Learning Division has partnered with senior director of marketing and communication for the University of Utah’s PIVOT Center, Amanda Ashley, for this practical webinar workshop: Best Practices for Branding and Rebranding Your TTO, scheduled for next Thursday, June 15th.

Ms. Ashley will teach you how to clearly define or redefine your brand, from strategic vision, principles, and philosophy to practical strategies and tactics for creating a style, tone, and on-brand messaging directed to key stakeholders. For complete details or to register, click here.

Also coming soon:

Posted under: Distance Learning, Tech Transfer e-News