Building partnerships with industry — particularly those with high impact and strategic value — requires time and patience, often accompanied by long lead times. Attracting the right partner, for the right project, at the right time takes a multi-faceted approach that is part marketing and communication, part science, and part data curation. Without each part, your efforts may fall short of expectations on both sides.
That’s why we’ve produced a partnership-building distance learning program featuring two university leaders with unique approaches to finding and landing significant collaborations that are driving growth and creating new opportunities on both sides of the deal. Best Practices for Universities in Targeting High-Potential Partnerships is now available in on-demand video, complete with Powerpoints as well as a print transcript. It features:
- Scott Morley, MBA, Director of the Office of Industry & Economic Partnerships at the University of Pittsburgh. Scott is the architect behind a Salesforce-driven partnering platform that helps Pitt’s business development team match industry needs with research expertise and technologies available for licensing.
- Tom Waters, Assistant Director of Startups & Business Development for the University of South Florida. Tom brings with him years of corporate engagement experience and will share USF’s novel approach to generating partnership buzz among VCs, start-ups, and corporations.
The program details these successful initiatives and delivers real bottom-line benefits for your university’s partnering efforts. For complete program details or to order, click here.
