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Tech Transfer eNews

Tech Transfer E-News provides a weekly round-up of current news and information in the world of tech transfer, delivered every Wednesday (sign up here). It is published by Technology Transfer Tactics newsletter, which is available as a monthly subscription. For more information or to order a subscription click here, or for a sample issue, click here.

Proven Strategies for Rebranding and Revitalizing your TTO

The role of technology transfer has evolved. And for some TTOs, the structure, branding, marketing, and modes of operation have simply not kept pace with those changes — nor with changes in expectations from administrators, legislators, faculty, and other key stakeholders.

The days of being strictly faculty-service oriented are gone, as are the days of vanity start-ups and patenting every disclosure. The focus has shifted to one that translates research into tangible economic development — jobs, tax revenues, start-ups, and return on research investments. While some forward-thinking offices have stayed ahead of the curve, others are lagging behind — and need a radical makeover.

That’s why we created Proven Strategies for Rebranding and Revitalizing your TTO, a distance learning case study collection that focuses on two standout rebranding projects from the University of New Hampshire and the University of Virginia. Each university embarked on a major renovation that involved upper administration as well as the entire researcher community — and required significant changes to the organizational structure and culture alike. And both restructuring efforts also brought huge rewards.

The collection includes on-demand videos, transcripts, and original program materials – and comes with unlimited access for your entire organization. For complete details, click here.

Posted under: Distance Learning, Tech Transfer e-News