Many physicians and healthcare workers have valuable ideas for improving patient care, but the majority of these innovative ideas for new technologies never make it to market. Instead, many are sidetracked by the pressures of patient care and practice management or sabotaged by legal, financial and marketing complexities that are part of the innovation process.
The guidebook Innovation and Entrepreneurship in the Healthcare Sector: From Idea to Funding to Launch offers proven strategies and real-world guidance for turning these new ideas into real-world products, patents, and profits. It combines clinical skills and business savvy with step-by-step guidance for moving beyond the generation of an idea to the creation of a business plan, the development of a proposal, and testing and evaluating a product.
Authored by Luis Pareras, MD, PhD, MBA, Director of Innovation and Entrepreneurship at the Barcelona Medical Association, this 462-page reference provides a clear road map for nurturing the entrepreneurial spirit among clinical innovators and applying proven business principles to fast-track new ideas into the marketplace. Click here for more information.
