Tech Transfer eNews Blog
University-Industry Engagement Advisor

Marketing University Innovations: Strategies to Revitalize and Expand a High-Touch, Low-Tech Approach that Gets Results


By Jesse Schwartz
Published: October 20th, 2021

The world is changing rapidly, and it has become increasingly clear that TTO marketing strategies must change as well to match new ways of working and new ways of communicating. However, in the tech transfer world personal networks and high-touch contact still matter, and chasing the latest technology-driven marketing tools and strategies often just nibbles at the margins. 

While the art of making the personal connection appears to be losing ground to technology, the old “contact sport” maxim still holds true – but the “old” can and should become new again.

To make your innovations stand out and attract more high-quality licensees, partners, and funding sources, tech transfer professionals must pursue new ways to connect with their audience using a personal touch, in-person engagement, and story-telling. 

The National Cancer Institute’s Invention Development & Marketing Unit (IDMU), which sits within the NCI’s Technology Transfer Center (TTC), is a unique unit with a singular focus: marketing. IDMU is making great strides using an active person-to-person approach to create awareness of technology licensing and collaborative opportunities, and it is expanding that approach by targeting non-traditional entities that don’t know these opportunities exist.

To help you learn from and tap into their successes, Tech Transfer Central has enlisted Joseph M. Conrad, JD, PhD, Senior Technology Transfer Manager at the National Cancer Institute, to present this detailed, strategy-filled webinar: Marketing University Innovations: Strategies to Revitalize and Expand a High-Touch, Low-Tech Approach that Gets Results, scheduled for November 17. For complete details and to register, click here.

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Expert Strategies for Patenting and Licensing Early-Stage Drug Discoveries


By Jesse Schwartz
Published: October 13th, 2021

Universities are devoting tens of millions of research dollars toward drug discovery activity with no sign of a slowdown, and biopharma companies are increasingly relying on academia to fill their pipelines. Some universities have established their own drug development programs to de-risk their innovations and take them further toward commercialization, but for most schools the cost and risk involved is too high, and the development timeline is too long.

The most common commercialization approach is to file a patent application on an early-stage compound or drug candidate, claiming the novel and inventive aspects of the discovery, and then seek to license the early-stage asset to a commercial partner for further development.

Though it’s the more common pathway for universities and their TTOs, it’s far from a routine exercise, and rushing the process can be detrimental — if not catastrophic. Without a firm understanding of the criteria for patentability, essential claims language, data requirements, and how sponsored research and research partnerships come into play, your entire investment and your researchers’ years of hard work could go up in the smoke of invalidity challenges or licensee disinterest.

That’s why Tech Transfer Central’s Distance Learning Division is teaming up with Lisa Mueller, a patent attorney with deep experience in biopharma patent law and licensing, for this critically important webinar: Expert Strategies for Patenting and Licensing Early-Stage Drug Discoveries, scheduled for November 9th. Ms. Mueller will explore in detail patent strategies in academic drug discovery. Specifically, the criteria for patentability, including the patenting of salts, solvates, polymorphs and prodrugs as well as drug repurposing.

For complete program details or to register, click here.

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Strategies for Drafting and Converting Provisional Patents


By Jesse Schwartz
Published: October 13th, 2021

Provisional patent applications are often devalued and tossed off as a quick and easy way to protect an invention for a temporary period of time, with minimal effort spent in drafting this application. But this early misstep can result in highly consequential problems during examination of the conversion application later.

That’s why our Distance Learning Division has created this practical distance learning program. Strategies for Drafting and Converting Provisional Patents features two expert-led sessions that provide a detailed roadmap for drafting a solid provisional, along with critical guidance on assessing those provisionals and determining whether to invest in conversion. The two programs are:

  • Protect University Innovations by Drafting High Quality Provisional Patent Applications. This 90-minute session, led by an expert legal team from Baker Donelson, will discuss drafting best practices for provisional patent applications to ensure they protect your IP and support your full application later.
  • Best Practices for Performing Provisional Patent Conversion Evaluations.
    Featuring Rakhi Gibbons, Associate Director for Biomedical & Life Sciences Licensing at Tech Launch Arizona, this session focuses on what factors TTOs should consider in making their patent conversion decisions, and how to arrive at a solid determination among competing priorities and issues – budget, faculty pressure, competition, IP and development risks, licensee interest, and more.

For compete details or to order, click here.

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Accessing Technical and Business Assistance (TABA) Funding for SBIR/STTR Companies


By Jesse Schwartz
Published: October 6th, 2021

When submitting an SBIR or STTR Phase I or Phase II application, you could be leaving a significant amount of money on the table if you’re not including Technical and Business Assistance (TABA) funding.

TABA is a new program that gives SBIR/STTR companies funding over and above the SBIR/STTR grant to use for commercialization assistance services. The application process can be complex, and the program is still a mystery to many TTOs and research offices, but this workshop will reveal the details and offer practical insights into the TABA funds now available to SBIR/STTR Phase I and Phase II applicants.

Join Kristen Parmelee, President of the Parmelee Consulting Group, Inc. for this detailed distance learning program: Accessing Technical and Business Assistance (TABA) Funding for SBIR/STTR Companies, scheduled for October 19th. We’ll cover the primary purpose of TABA funds, what funds can and cannot be used for, how to engage with a TABA vendor, how much is available for applicants, what supporting documentation is required, and how to ensure your SBIR/STTR companies don’t miss out on this extra non-dilutive cash. For complete details or to register, click here.

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From Strategic Plan to Execution: Charting a Course for Your Start-Up’s Exit Event


By Jesse Schwartz
Published: September 29th, 2021

Even at the point of forming a university-based start-up company, future investors want to know your exit plan for the company. Whether by merger or acquisition, an initial public offering (IPO), a management buyout, or SPAC (special purpose acquisition company), charting an exit strategy is a critical aspect of any start-up’s strategic plan.

That’s why we’ve partnered with expert attorney Christopher T. Turek of Greenberg Traurig’s Corporate Practice in the firm’s Washington, D.C. office, and entrepreneur and nationally recognized authority on technology transfer venture creation Gerard Eldering, CEO of Perfusion Medical, for this webinar workshop: From Strategic Plan to Execution: Charting a Course for Your Start-Up’s Exit Event. Join our expert panel on October 6th when they delve into exit planning, the types of exits and the pros and cons of each, determining the right time to exit, and much more.

For complete program details and to register, click here.

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Webinar to offer best practices in negotiating and drafting sublicensing provision


By Jesse Schwartz
Published: September 22nd, 2021

Granting third parties the right to licensed IP through sublicensing provisions is tricky business for university TTOs. If the sublicensing provision is overly broad, you open up the IP to potential abuse. Too strict and you limit advancement of the IP and may lose out on royalty revenue. It’s a balancing act that takes expertise, and lessons are often learned the hard way.

That’s why on September 28th, Tech Transfer Central is hosting this critical webinar featuring IP attorney and licensing expert Kristie Prinz: Best Practices in Negotiating, Drafting, and Managing Sublicenses.

Ms. Prinz, a leading IP transactions attorney, will guide you through best practices in drafting and negotiating sublicensing provision, as well as ensuring the royalties and other revenues that stem from those rights are properly tracked and accounted for. This practical session will also cover strategies for developing sublicensee relationships and managing sublicensees after the deal is signed to effectively protect your IP in a range of scenarios.

For complete details or to register, click here.

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Don’t miss it tomorrow: Data Licensing, Protection and Policy for Universities – an encore webinar event


By Jesse Schwartz
Published: September 15th, 2021

Data is one of the hottest topics in university licensing — particularly with AI-related innovations and other research projects that rely on huge data sets. As more and more institutions monetize their data, the importance of a well-considered institutional data policy has become critical.

You must navigate a myriad of laws relating to consent and privacy, as well as issues related to the IP involved, rights of the licensee, and how royalties are distributed. And while virtually all institutions have patent policies in place covering ownership and handling of patentable inventions, data policies are still evolving and sometimes completely absent.

Based on a high level of continuing interest and the high marks received from attendees of the original live programs, we’re hosting an encore presentation of two detailed distance learning sessions covering the critical policy and operational issues related to protecting, licensing, and developing policy related to data assets. You’ll get the entirety of these two information-packed sessions, including all powerpoints, both in a repeat airing – scheduled for tomorrow, September 16 — and in the on-demand video and transcript you’ll receive upon registration. It’s an outstanding opportunity to share the program with your entire staff for at-home learning.

This two-and-a-half hour event will give you the expertise and strategies you need to develop or strengthen your data licensing policy, protect your data assets, and plan for how to best monetize them. For compete program and faculty details or to register, click here.

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IP and Royalty Audits for Tech Transfer Offices


By Jesse Schwartz
Published: September 15th, 2021

IP audits and royalty audits are essential to properly manage your university’s IP portfolio, and to ensure you’re not only pursuing assets with high potential but also addressing existing licensee activity. Making sure your IP is moving forward — and your licensees are meeting their obligations — is a critical function of any well-run TTO.

Regular and systematic review processes and procedures are absolute musts. Without them, you could be losing out on significant revenue opportunities, overlooking litigation risks, missing critical deadlines and filing requirements, and letting significant royalty dollars slip away.  

That’s why our Distance Learning Division has curated this collection of distance learning programs. IP and Royalty Audits for Tech Transfer Offices features three strategy-filled sessions that provide a detailed roadmap for assessing your IP portfolio for risks and opportunities, and assessing licensee compliance with development and payment obligations.

For complete program and faculty details, or to order, click here.  

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Critical Issues in Due Diligence and Freedom to Operate Analysis for University IP


By Jesse Schwartz
Published: September 8th, 2021

Intellectual property due diligence and freedom to operate (FTO) analyses can be critical to assessing potential licensing transactions and can be equally important for start-up investors. These analyses are also key factors in developing patent prosecution strategies for new disclosures.  However, due diligence and FTO analyses can often be sheathed in a cloud of mystery because of the broad scope of issues involved and the inherent variability in the information they uncover. In addition, the potential for spiraling costs from poorly devised or conducted inquiries can further confound the process.

Critical Issues in Due Diligence and Freedom to Operate Analysis for University IP, scheduled for September 22nd, is a practical and detailed webinar featuring patent attorney Jonathan B. Roses of Wolf, Greenfield & Sacks. He will demystify due diligence and FTO inquiries by explaining not only what they explore, but also how they are best conducted. 

Attendees can expect to gain an understanding of why and when these activities are required, what information they can yield, and how to distinguish issues that are critical to the analyses from those that are simply “nice to have” or even unnecessary for a given project. For complete details or to register, click here.

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University Start-Ups: Building Foundations for Investability and Sustainable Growth


By Jesse Schwartz
Published: September 8th, 2021

The pressure is on for universities to get more innovations developed into start-ups that will ultimately create jobs, revenue and benefit the local economy. But far too many university start-ups never reach their potential – often because they don’t have the foundational structure, leadership, and early funding needed to achieve sustainable growth.

The outstanding distance learning collection University Start-Ups: Building Foundations for Investability and Sustainable Growth will assist your staff, faculty and student entrepreneurs in understanding how to overcome these major foundational challenges and become not only “investable,” but get on a path to real traction and ultimately a successful scale-up and/or exit.

Pitching strategy, corporate structure, capitalization and equity, internal conflicts, and the founding team are all factors that can make or break a fledgling venture – and we cover it all in the 7 hours of expert guidance you’ll receive in this collection.

The individual programs included in the collection are:

For complete details or to order, click here.

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Data Licensing, Protection and Policy for Universities – an encore webinar event


By Jesse Schwartz
Published: August 25th, 2021

Data is one of the hottest topics in university licensing — particularly with AI-related innovations and other research projects that rely on huge data sets. As more and more institutions monetize their data, the importance of a well-considered institutional data policy has become critical.

You must navigate a myriad of laws relating to consent and privacy, as well as issues related to the IP involved, rights of the licensee, and how royalties are distributed. And while virtually all institutions have patent policies in place covering ownership and handling of patentable inventions, data policies are still evolving and sometimes completely absent.

Based on a high level of continuing interest and the high marks received from attendees of the original live programs, we’re hosting an encore presentation of two detailed distance learning sessions covering the critical policy and operational issues related to protecting, licensing, and developing policy related to data assets. You’ll get the entirety of these two information-packed sessions, including all powerpoints, both in a repeat airing and in the on-demand video and transcript you’ll receive upon registration. It’s an outstanding opportunity to share the program with your entire staff for at-home learning.

This two-and-a-half hour event will give you the expertise and strategies you need to develop or strengthen your data licensing policy, protect your data assets, and plan for how to best monetize them. For compete program and faculty details or to register, click here.

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Drafting and Negotiating Industry-Sponsored Research Agreements


By Jesse Schwartz
Published: August 25th, 2021

Landing an industry research partnership is no easy task and can take years to complete, but in many cases the “last mile” — when contracts are negotiated and drafted — is the toughest. It’s also the point at which the long-term value you hope to create with your corporate partner can either be cemented or put in jeopardy. The terms you agree on can set the stage for an incredibly productive and long-lasting relationship, but without proper alignment and careful drafting they can also set the deal up for confusion, conflict and failure.

That’s why we’ve created Drafting and Negotiating Industry-Sponsored Research Agreements, a four-program distance learning collection that’s filled with best practices, expert guidance, and key strategies that will ensure your industry partnership agreements are built to last.

These programs cover some of the most critical and trickiest issues you’ll face, including master research agreements, IP rights, preferential rights, and conflicts of interest – four outstanding

sessions that you can share with staff and keep for future education and training. Here’s what’s included:

For complete program and faculty details or to order, click here.

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