Tech Transfer eNews Blog

Social Media for TTOs: Best Practices for Branding, Relationship-Building and Marketing Innovations


By Jesse Schwartz
Published: September 25th, 2019

Social media offers tech transfer and industry engagement offices a potentially powerful array of tools for increasing your brand recognition, forging strong relationships with faculty, students and the business community, and as a vehicle to market your innovations. But maximizing the impact of your social media marketing requires know-how that most offices don’t yet have — and as a result those efforts in many cases are scattershot, poorly targeted, and ineffective.

Success and impact lie in the planning and execution of your messages, and having a solid understanding of the various social media platforms and how to best employ them in the context of research commercialization and in targeting its various stakeholders.

To help you master these tools and techniques, Technology Transfer Tactics and University-Industry Engagement Advisor have partnered with two social media experts working in leading university TTOs to present this detailed, how-to webinar: Social Media For TTOs: Best Practices for Branding, Relationship-Building and Marketing Innovations. This session, scheduled for October 11th, will delve into best practices for crafting creative, clear messages using your TTO’s persona, voice and identity.

For complete program and faculty details or to register, CLICK HERE.

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IP Portfolio Management for University Technology Transfer Offices: Assessing, Identifying, and Nurturing the Winners


By Jesse Schwartz
Published: September 25th, 2019

Effectively triaging and prioritizing your IP assets is one of your most critical tasks. You need expert strategies designed to get more files handled, thin the herd, and focus your resources on inventions with real commercial potential. That’s why Tech Transfer Central is introducing the six-session distance learning collection IP Portfolio Management for University Technology Transfer Offices: Assessing, Identifying, and Nurturing the Winners.

This resource contains over six hours of practical, immediately useful, how-to advice for improving your assessment process and applying your limited resources to the technologies with the most potential. You’ll learn from the industry’s best and most respected IP professionals, attorneys and consultants as they provide you with practical guidance on your top portfolio management challenges. These six recorded programs come in three formats — DVD, online video, and transcript — so you can share them with your entire staff at your convenience in any format.

The six programs included in this outstanding collection are:

  • Best Practices for Performing Provisional Patent Conversion Evaluations.
  • IP Audit Checklist: Best Practices to Identify, Protect, Monetize and Enforce University IP Assets.
  • Tech Launch Arizona’s Asset Development Program: A Case Study Webinar.
  • The “Need to Knowledge” Stage Gate Model for Objective Assessment and Efficient Advancement of University Innovations.
  • Using Customer Discovery Techniques to Validate Your University IP’s Commercial Viability.
  • Successful Transition of University IP From Discovery to Market: Case Study of the Johns Hopkins D2M Project.

For complete details and to order, CLICK HERE.

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Standard Operating Procedures for TTOs: How Consistency Can Improve TTO Performance and Productivity


By Jesse Schwartz
Published: September 18th, 2019

All TTOs strive for efficiency and consistency when triaging technologies or moving an innovation through the commercialization process, yet few actually take the time to map out their procedures. But without Standard Operating Procedures (SOPs), your office is prone to splintered communication among staff, less than optimal quality of work, decreased productivity, and a generalized perception of disorganization.  

Well-drafted SOPs document exactly what your office does, who does what, and how it is done most effectively. Though time-consuming to develop, the reward for investing in SOPs is a higher performing and more efficient operation, consistency in recordkeeping, and faster integration of new staff — all of which will lead to higher morale and ultimately more licenses and start-ups.

To help you and your staff make the most of SOPs while avoiding potential pitfalls, Tech Transfer Central is sponsoring this detailed, how-to webinar led by the experts at Fuentek, LLC: Standard Operating Procedures for TTOs: How Consistency Can Improve TTO Performance and Productivity, scheduled for September 25th. For complete program details and to register, CLICK HERE.

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Proven Strategies for Reducing TTO Patent Expenses without Sacrificing Quality


By Jesse Schwartz
Published: September 18th, 2019

Your TTO’s patent budget is a major line item, and probably the single biggest area where your office can save significant dollars. The technologies you file on, the foreign filing decisions you make, the attorney fees you negotiate, and the firms you use are just some of the key factors that play into whether you spend wisely.

Technology Transfer Tactics’ Distance Learning Division has created a collection of distance learning programs that target key areas within your patent budget that should be redlined for cost and quality reviews. Each program is led by experts in the field and offer strategic takeaways you can implement immediately. The three-program collection includes:

  • How University TTOs Can Slash Patent Expenses While Improving Patent Quality: Learn real-world lessons directly from the hard-fought cost reductions won by Hamid R. Piroozi, JD, an experienced patent attorney who now serves as the associate director in charge of legal affairs for Purdue’s Office of Technology Commercialization.
  • Best Practices for Cost-Effective Filing of PCT and EPO Patent Applications: While foreign patent applications can certainly be handled stateside, many law firms farm out the work to German firms. You can save thousands by cutting out the middle man, while securing high quality international patent protection. This crucial webinar will teach you how.
  • Maximize Your TTO’s Patent Budget through Effective Use of Patent Counsel: There are dozens of specific ways for you to stretch your budget and get more patents filed for less than you currently spend. This program will feature how-to advice that specifically focuses on the needs and concerns of TTOs. You’ll come away with creative strategies for immediate bottom-line benefits, significantly reducing your legal bills while improving the number and overall quality of your patent filings.

For complete details on this cost-cutting collection and to order, CLICK HERE.

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Crafting Attractive, Sustainable Compensation Packages for University Start-Up Leadership


By Jesse Schwartz
Published: September 11th, 2019

For fast-growing university start-ups struggling to achieve market traction, profitability, and investment dollars to reach the next level, finding the right leadership in this pivotal growth stage is critical. A key factor, of course, is an attractive compensation package. But unlike typical employee pay packages, a CEO’s pay is usually structured to reward the executive for positive company performance and reaching specific goals or milestones. Base salary, incentives, and benefits can be part of the equation, but for companies in this early stage providing equity can be a stronger draw and a better way to align incentives.

Structuring equity can be tricky, however. CEO equity typically dilutes common shareholders, so overly generous grants will hurt TTO investment returns. Too-stingy grants, on the other hand, may dilute the CEO’s stake to a pittance and therefore create a shift in allegiance. Entering into an equity agreement takes trust on both sides of the table, and when properly structured will anchor a commitment from the CEO and can propel the business and its leadership to the next level.

That’s why Technology Transfer Tactics’ Distance Learning Division has secured attorney and start-up expert Dror Futter from Rimon Law to lead this highly informative webinar. Please join us on October 3rd for Crafting Attractive, Sustainable Compensation Packages for University Start-Up Leadership. For complete details and to register, CLICK HERE.

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The Guide to Commercializing Mobile Apps on Campus


By Jesse Schwartz
Published: September 11th, 2019

For university TTOs, mobile apps present a tremendous opportunity for new revenues as well as new relationships with the hundreds of students and faculty creating apps on campus. But the fast-moving mobile app market is a different animal with its own unique challenges and complexities — as well as unfamiliar legal issues that can derail your efforts and lead to time-consuming, costly litigation.

The Guide to Commercializing Mobile Apps on Campus — a 4-session distance learning collection — is designed to help you tap into the massive apps marketplace as a way to enhance TTO revenue and better serve your student and faculty app developers. Along with over 4 hours of solid advice and takeaways, you’ll receive 50 pages of program materials created by the session leaders. For complete details, CLICK HERE.

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Licensing Know-How: Capture the Full Value of Your Technologies and Foster Supportive Relationships with Licensees


By Jesse Schwartz
Published: September 4th, 2019

University-based start-ups and other licensees often enjoy a close relationship with the faculty inventor of the technology the company or license was based upon, relying on the researcher to provide information as needed to help further the technology. This know-how, along with data and other information, can be crucial to the growth of the company and should be valued as such.

But ignoring it can cost you big money in the long run as a growing number of universities — who routinely incorporate know-how into their licenses — can attest. By aggressively negotiating these know-how rights, universities are capturing literally millions of dollars that would otherwise be lost. At the same time, they’re cementing valuable relationships with companies and supporting the progress of their innovations to the marketplace.

That’s why Technology Transfer Tactics’ Distance Learning Division is hosting an encore presentation of Licensing Know-How: Capture the Full Value of Your Technologies and Foster Supportive Relationships with Licensees, scheduled for September 18, starting at 11:00 AM to accommodate our international customers.

This program received rave reviews from live attendees, who heard two expert attorneys who describe how to value know-how, how to draft a royalty schedule for know-how, and how your negotiation can maintain the financial integrity of know-how while enjoying a positive, collaborative relationship with the licensee. In the encore presentation, you’ll hear every word and receive all supplemental materials — and you can share the program throughout your organization. For complete program and faculty details and to register, CLICK HERE.

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Standard Operating Procedures for TTOs: How Consistency Can Improve TTO Performance and Productivity


By Jesse Schwartz
Published: August 28th, 2019

All TTOs strive for efficiency and consistency when triaging technologies or moving an innovation through the commercialization process, yet few actually take the time to map out their procedures. But without Standard Operating Procedures (SOPs), your office is prone to splintered communication among staff, less than optimal quality of work, decreased productivity, and a generalized perception of disorganization.  

Well-drafted SOPs document exactly what your office does, who does what, and how it is done most effectively. Though time-consuming to develop, the reward for investing in SOPs is a higher performing and more efficient operation, consistency in recordkeeping, and faster integration of new staff — all of which will lead to higher morale and ultimately more licenses and start-ups.

To help you and your staff make the most of SOPs while avoiding potential pitfalls, Tech Transfer Central is sponsoring this detailed, how-to webinar led by the experts at Fuentek, LLC: Standard Operating Procedures for TTOs: How Consistency Can Improve TTO Performance and Productivity, scheduled for September 25th. For complete program details and to register, CLICK HERE.

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Taking Legal Action Against Your Licensee: What TTOs Need to Know


By Jesse Schwartz
Published: August 21st, 2019

Every so often, there comes a time when tensions arise between a university TTO and its licensee. Whether it’s due to a communication snafu, license compliance, payment issues, or performance problems, most of the time these disputes can be resolved quickly with little impact to the relationship — particularly for TTOs with an effective enforcement plan in place. However, when discussions fail to bear fruit, there are times when the university’s investment, reputation and the future of the technology demands that a dispute escalate to the point of litigation. Will you be prepared?   

Taking Legal Action Against Your Licensee: What TTOs Need to Know, scheduled for August 27th, will explore real-world strategies for addressing disputes with licensees and infringers alike. Proven best practices for navigating the complexities of enforcement — from identifying problems to negotiating solutions to full-blown litigation — will be discussed. Please join Technology Transfer Central’s Distance Learning Division and its team of expert attorneys from Fish and Richardson for this important webinar. For complete program details and to register, CLICK HERE.

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Creating Win-Win Incentive Plans for Tech Transfer Staff: The Emory University Model


By Jesse Schwartz
Published: August 13th, 2019

Giving your staff more skin in the game and rewarding team performance with monetary incentives will lead to happier staff, quicker deals, and increased licensing revenue. Just ask Emory University’s Todd Sherer.

It all started in 2003 when the Office of Technology Transfer was asked to propose an incentive plan. The purpose of the plan was to further motivate the OTT staff to support faculty development of marketable technology with the goal of increased licensing revenue. The metrics and weighting have been adjusted some over the years to ensure performance milestones are met before a pay-out can occur, but the results have been, and continue to be, a slam-dunk winner for the staff and the university.

While incentive and bonus plans have become more commonplace in TTOs, they are still the exception rather than the rule, and those who have implemented such plans have looked to Emory for guidance and best practice advice. That’s why Tech Transfer Central, in partnership with Todd Sherer, PhD, Emory’s Associate Vice President for Research and Executive Director for the Office of Technology, has scheduled this insightful and detailed webinar: Creating Win-Win Incentive Plans for Tech Transfer Staff: The Emory University Model, scheduled for September 12th. For complete program details and to register, CLICK HERE.

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Taking Legal Action Against Your Licensee: What TTOs Need to Know


By Jesse Schwartz
Published: August 7th, 2019

Every so often, there comes a time when tensions arise between a university TTO and its licensee. Whether it’s due to a communication snafu, license compliance, payment issues, or performance problems, most of the time these disputes can be resolved quickly with little impact to the relationship — particularly for TTOs with an effective enforcement plan in place. However, when discussions fail to bear fruit, there are times when the university’s investment, reputation and the future of the technology demands that a dispute escalate to the point of litigation. Will you be prepared?   

Many TTOs try to avoid conflict with their licensees believing that pressing a dispute will harm the university’s reputation or the relationship between the licensee and the university researcher/inventor. Unfortunately, the result is usually lost revenue for the university and diminished respect for the university’s IP. In fact, as you’ll discover in this eye-opening program, raising a legitimate dispute with the licensee’s decision makers can result in the recovery of unpaid royalties and often lead to an improved and expanded relationship between the university and its licensees and potential licensees.  

Taking Legal Action Against Your Licensee: What TTOs Need to Know, scheduled for August 6th, will explore real-world strategies for addressing disputes with licensees and infringers alike. Proven best practices for navigating the complexities of enforcement — from identifying problems to negotiating solutions to full-blown litigation — will be discussed. Please join Technology Transfer Central’s Distance Learning Division and its team of expert attorneys from Fish and Richardson for this important webinar. For complete program details and to register, CLICK HERE.

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Student Innovation: Tapping Into the Gold Mine of On-Campus Talent


By Jesse Schwartz
Published: August 7th, 2019

Student Innovation: Tapping Into the Gold Mine of On-Campus Talent is a valuable two-session collection featuring two fascinating case studies of student innovation strategies in action. Program One focuses on the University of Illinois-Urbana Champaign’s iVenture Accelerators, while Program Two spotlights the USC Stevens Center for Innovation. These practical, how-to programs will provide proven ideas and strategies for building out the student innovation ecosystem, and ultimately getting more start-ups launched and more students engaged with your office.

For complete details, CLICK HERE.

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