Tech Transfer eNews Blog

Encore event: Data Licensing and Privacy Protection Workshop for University TTOs


By Jesse Schwartz
Published: July 22nd, 2020

Data is fast becoming one of the hottest topics in university licensing — particularly with AI-related innovations and other research projects that rely on huge data sets. Universities — especially those with affiliated health systems — are putting skin in the game, but there are big issues with the legalities of using even blinded clinical data, images, and health records.

With a myriad of laws relating to consent and privacy to be navigated, as well as issues related to the rights of the licensee, how royalties are distributed, and more, Tech Transfer Central’s Distance Learning Division recently hosted two data licensing and privacy experts to lead this  webinar: Data Licensing and Privacy Protection Workshop for University TTOs.

Based on a high level of continuing interest and the high marks received from attendees of the original live program, we’re hosting an encore presentation of the entire session, including all powerpoints, both in a repeat airing on August 26th and in the on-demand video you’ll receive upon registration. It’s an outstanding opportunity to share the program with your entire staff for at-home learning.

For complete program and faculty details or to register, click here.

Also coming soon:

→ No CommentsPosted under: Distance Learning, Tech Transfer e-News

Colorado State researchers rework a paper-based viral RNA test to diagnose COVID-19


By Jesse Schwartz
Published: July 22nd, 2020

Researchers at Colorado State University (CSU) have entered into a licensing agreement with Quara Devices to commercialize a viral RNA-testing platform to diagnose COVID-19. continue reading »

→ No CommentsPosted under: Tech Transfer e-News

U of Kentucky partners with Launch Blue to expand support program for university innovators


By Jesse Schwartz
Published: July 22nd, 2020

The University of Kentucky (UK) Office of Technology Commercialization (OTC) is partnering with regional start-up accelerator Launch Blue to help Kentucky innovators interact and learn from each other’s experiences as entrepreneurs.

UK and Launch Blue are enhancing the school’s UKAccel program to include other Kentucky universities. Renamed UAccel, the program will provide biweekly cohort meetings in which all innovators can interact. There will also be individual biweekly coaching sessions to provide more individualized coaching and assistance.

UK researchers can benefit from UAccel by receiving support in Small Business Innovation Research (SBIR) grant applications, start-up formation, or technology licensing.

According to Taunya Phillips at OTC, one of the key features of the program is that it guides researchers through the process of engaging with potential customers.

“Learning how to do customer discovery is a game changer for an innovator or start-up trying to commercialize a technology,” says Phillips, who is the senior associate director for OTC’s New Ventures & Alliances team. “They will never approach their research or products the same way again. Customer discovery is a key part of the overall Launch Blue program that we are very excited to offer to the UK community through UKAccel.”

Laura Hallian, executive director at Launch Blue, comments, “Launch Blue is excited to partner with UK OTC and Kentucky institutions of higher learning from across the state to offer the UAccel program. The curriculum and personalized coaching offered through the program will help innovators to develop a commercialization pathway for their technology that positions them for long term success.”

Source: UK Now

The all-new World Benchmark Report 2019/2020: Data, Insights, and Best Practices from Business Incubators and Accelerators features best practices and performance data from 364 of the world’s top programs incubators and accelerators. Click here for complete details.

→ No CommentsPosted under: Tech Transfer e-News

Research England funds two UK programs to boost tech transfer and innovation


By Jesse Schwartz
Published: July 22nd, 2020

Research England, the university tech transfer arm of UK Research and Innovation, has awarded two grants totaling £1.5 million to boost innovation and entrepreneurship at universities in the UK and beyond. continue reading »

→ No CommentsPosted under: Tech Transfer e-News

U of Maryland-Baltimore start-up licenses decision-making support system for health care workers


By Jesse Schwartz
Published: July 22nd, 2020

A University of Maryland-Baltimore (UMB) start-up has developed a system that combines AI with traditional methods to arm healthcare professionals with the best data to provide personalized treatment trajectories for their patients. continue reading »

→ No CommentsPosted under: Tech Transfer e-News

Student Innovation: Tapping Into the Gold Mine of On-Campus Talent


By Jesse Schwartz
Published: July 22nd, 2020

Student Innovation: Tapping Into the Gold Mine of On-Campus Talent is a valuable distance learning collection featuring two fascinating case studies of student innovation strategies in action.

Program One focuses on the University of Illinois-Urbana Champaign’s iVenture Accelerators, while Program Two spotlights the USC Stevens Center for Innovation. These practical, how-to programs will provide proven ideas and strategies for building out the student innovation ecosystem, and ultimately getting more start-ups launched and more students engaged with your office. Click here for complete details.

→ No CommentsPosted under: Distance Learning, Tech Transfer e-News

Northwestern U start-up wins Nature journal prize for premature baby monitoring device


By Jesse Schwartz
Published: July 22nd, 2020

A start-up from Northwestern University has received the Spinoff Prize, a new international award from the journal Nature, for its wireless sensor system that monitors premature babies. continue reading »

→ No CommentsPosted under: Tech Transfer e-News

Leverage your TTO’s database to create impactful technology marketing reports


By Jesse Schwartz
Published: July 15th, 2020

A guest column with detailed guidance on creating technology marketing reports from your TTO’s database – including sample reports and specific guidance – appears in the June issue of Technology Transfer Tactics. The column was authored by Jacob Lissoos, Business Development Associate in the University of Chicago’ Polsky Center for Entrepreneurship and Innovation, and Khera Douglass, consultant with KLD Enterprises LLC in Phoenix, AZ. To subscribe and access the full article, along with the publication’s 13-year archive of best practices and success strategies for TTOs, click here.  

Industry-specific feedback on early stage technologies is critical to technology transfer offices in informing patenting strategy, providing feedback to inventors, and nominating technologies for further de-risking. Many offices recognize the value of this information and have formed marketing teams and internship programs specifically tasked with sourcing industry feedback.

At the same time, TTOs have a surplus of unlicensed technologies. The 2017 AUTM data shows that among all reporting institutions, there were 3.2 times more patent applications filed in a given year than licenses and options issued. Therefore, it would be bandwidth-prohibitive for a TTO marketing team to execute technology marketing campaigns on every elected technology. However, using a data-driven and metrics-based approach can increase the efficiency of TTO tech marketing programs, allowing for more of these technologies to be marketed.

To implement a system and process for leveraging data in technology marketing, start to build out your marketing analytics platform by establishing a list of questions you want answered with that data to ensure you have a targeted approach. These questions will likely revolve around the two main goals of technology marketing: converting leads to deals and sourcing industry feedback. Examples of questions include:

  • What is the engagement level of industry around this technology?
  • How does industry engagement around this specific technology compare to others the office has marketed in the past?
  • What specific industry sectors are most interested in this technology?
  • What type of feedback was provided on this technology and how can I use that feedback to make this asset more attractive to potential licensees?

Building out a customer relationship management system (CRM) will allow you to capture marketing data in a streamlined manner. While some offices think using third-party CRMs, such as Salesforce or Hubspot, is necessary to effectively collect and store this marketing data, both Wellspring/Sophia and Inteum have customization capabilities through user-defined fields. This allows the user to add custom dropdown menus, checklists, and date menus within the marketing module. Not only does this save money, but it allows for effective linking and interconnected data collection within technology records and patents.

For example: a dropdown menu or checkboxes within a contact record can be used to track the source of the lead; a checklist under e-mail correspondence can capture the specific type of feedback provided; a date menu can be used to mark where a given lead is within the overall marketing process.

A well-designed CRM system enables the user to both organize workflow on the front end and analyze aggregate data on the back end. The system design must balance these two functionalities — a system that overemphasizes data aggregation could have a cluttered front end interface that reduces office-wide compliance. TTOs should consider prioritizing the most essential data to collect and running usability testing with those who will be working with the system the most. Consistent data management around the new CRM process is also important to ensure data integrity.

→ No CommentsPosted under: Tech Transfer e-News

U of Houston researchers develop air filter that kills SARS-CoV-2 instantly


By Jesse Schwartz
Published: July 15th, 2020

Researchers at the University of Houston (UH), in partnership with others, have developed a “catch and kill” air filter that can trap SARS-CoV-2, destroying it instantly. continue reading »

→ No CommentsPosted under: Tech Transfer e-News

Budget and Productivity Hacks for University TTOs


By Jesse Schwartz
Published: July 15th, 2020

At universities across the globe, the purse strings are tighter than ever – and tech transfer offices are feeling it. Many TTOs report being busier than ever as technologies related to COVID-19 pour in, but staff and budget dollars are likely to decline, while expectations from administration are not likely to see a similar reduction.

Tech transfer professionals are a determined and innovative bunch, and they’ll need every bit of that ingenuity to keep up with disclosures, tech assessments, patents, licensing negotiations, start-up support, marketing and outreach, and the myriad tasks that make up a busy TTO’s days.

It will take some creative “hacks” to boost productivity and squeeze every drop out of your budget.

To help guide you, we’ve teamed up with TTO directors from two distinctly different offices to share their plans and strategies for getting the job done — and done well — with fewer resources. Please join Andrew R.O. Watson, PhD, CLP, Senior Director of OHSU Technology Transfer, and H. Victoria Bryant, Director of the Wyoming Technology Transfer and Research Products Center at the University of Wyoming, for this strategy-filled webinar: Budget and Productivity Hacks for University TTOs, scheduled for next Wednesday, July 22nd.

Click here for complete details and to register.

Also coming soon:

→ No CommentsPosted under: Distance Learning, Tech Transfer e-News

U of Queensland licenses rapid cancer detection technology to U.S. startup aiGENE


By Jesse Schwartz
Published: July 15th, 2020

A U.S. start-up has licensed a technology from the University of Queensland (UQ) in Australia that has the potential to rapidly and easily detect cancer. continue reading »

→ No CommentsPosted under: Tech Transfer e-News

Oxford start-up develops inexpensive COVID-19 test that produces results in 30 to 45 minutes


By Jesse Schwartz
Published: July 15th, 2020

Researchers at the University of Oxford have formed a start-up to advance a rapid COVID-19 test that could be used in a variety of settings including schools, airports, and even at home. continue reading »

→ No CommentsPosted under: Tech Transfer e-News