Tech Transfer Central

Enhanced Negotiating Strategies Masterclass

Published by Business Development Academy
Format: Self-study program plus book hardcopy

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Price: $1,695
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Why licensing, IP, and tech transfer professionals should take this world-renowned negotiation course:

Why? Because your negotiation skills are critical to the success of your organization’s efforts in multiple arenas, and with a variety of transactions that together will define your overall performance:

  • Licenses, patents and trademarks
  • Company spinouts
  • Industry-sponsored research agreements
  • Corporate and academic partnerships
  • Intellectual property, manufacturing, and distribution agreements
  • Professional services contracts
  • Term sheets and other investment-related agreements
  • And many more!

Join the ranks of elite negotiators with this unparalleled negotiation seminar … without leaving your office! Introducing:

Enhanced Negotiating Strategies Masterclass

“The Enhanced Negotiating Strategies course was very interesting and useful in my daily interactions.”

– Robert Ford, Assistant General Counsel, DURA Automotive Systems

“David Wanetick demolishes the win-win gospel ingrained in the minds of so many ivory tower academicians.”

– Josh Cline, Managing Director, Venure1st

With the Enhanced Negotiating Strategies Masterclass, you’ll get best practices and proven tactics for ALL STAGES OF NEGOTIATIONS

Designed specifically for IP and licensing professionals, this unparalleled 16-hour course will provide insight into negotiating tactics and strategies in a wide array of high-stakes deal making. This Masterclass provides real-world experiences and brings to life dozens negotiation case studies.

This comprehensive self-study provides a thorough overview for managing key negotiation challenges including:

  • Pre-negotiation due diligence
  • Elicitation strategies
  • Mapping your way to decision makers
  • Optimizing the use of agents
  • Developing a negotiations scorecard
  • Defeating common negotiating tactics
  • Concessions management
  • Closing negotiations
  • Avoiding/managing renegotiations
  • Deciphering body language
  • Fractionalizing the other side
  • Negotiating electronically
  • Making and responding to opening offers
  • Creating internal alignment

This course will also delve into optimizing the use of – and inoculating yourself from – negotiating tactics such as:

  • Limited Authority
  • Good Cop / Bad Cop
  • Negotiating from the Grave
  • Human Shields
  • Predatory Graciousness
  • The Russian Front
  • Righteous Indignation
  • Exploding Offers
  • Glass Housing
  • Damsel in Distress
  • Lazy Lawyer
  • The Hindenburg
  • The Afterparty
  • Negotiating from the Podium

Take a look at some of the invaluable take-away lessons you’ll gain from this seminar:

  • How to score points before the negotiations begin
  • How to minimize your concessions
  • How to emasculate powerful counterparts
  • How to delegitimize unfavorable agreements
  • How to quickly shut down favorable negotiations
  • How to gain leverage by aligning with allies

About the Instructor

The Enhanced Negotiating Strategies Masterclass is taught by David Wanetick, the course creator and author of The Strategic Negotiator: A Manual for Negotiating at the Elite Level. For more than 20 years, David has negotiated licensing transactions, spin-offs, capital raises, joint-ventures, and exits alongside and against Fortune 500 companies, government entities, universities, commercial bankers, private equity firms and venture capitalists.

Rachet up your negotiation skills by adding the proven strategies and tactics you’ll gain from this one-of-a-kind seminar!

Completing this invaluable course is even more convenient with this self-study program. You can study at your own pace while listening to the Enhanced Negotiating Strategies course via archived webinar. The registration fee is just $1,695

SPECIAL OFFER: Your registration for the Enhanced Negotiating Strategies Masterclass is just $1,695 and includes a hardcopy of instructor David Wanetick’s 800-page book, The Strategic Negotiator: A Manual for Negotiating at the Elite Level – free of charge — a $795 value.

Register for the Enhanced Negotiating Strategies seminar today!

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