Tech Transfer Central

Best Practices for Branding and Rebranding Your TTO: It’s More Than a Name and a Logo

Format: Webinar, On-Demand Video/Transcript, or DVD
Thursday, June 15, 2023 ~ 1:00-2:00 pm (Eastern Time)

Additional Lines: Orders for all live programs will include up to five additional lines at no additional charge for staff within your organization who can attend remotely, and all live programs will include our digital package. Click here for more details.

Price: $197
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As the role of technology transfer offices continues to evolve — with more focus on startups, rising emphasis on impact, and heavy involvement in economic development and corporate partnership — it’s critical to communicate this changing focus and expanded mission to stakeholders and customers: faculty, administrators, alumni, licensees, investors, partners, and the public at large. And your brand – and in some cases your “rebrand” – is a key factor in how you present yourself, and well as how you’re perceived.

Branding is the foundation of marketing strategy, and your brand needs to be carefully developed and nurtured to ensure a solid base upon which your marketing, your reputation, and your overall performance is built.

That’s why our Distance Learning Division has partnered with senior director of marketing and communication for the University of Utah’s PIVOT Center, Amanda Ashley for this practical webinar workshop:

Best Practices for Branding and Rebranding Your TTO

Ms. Ashley will teach you how to clearly define or redefine your brand, from strategic vision, principles, and philosophy to practical strategies and tactics for creating a style, tone, and on-brand messaging directed to key stakeholders.

Here is a sneak peek at the program agenda:

  • What is a Brand Identity and Why is it Important?
  • Defining your Brand
    • How to conduct a brand workshop with your team
    • Brand guidelines
  • Brand Goals and Measuring Success
    • What do you want to accomplish?
    • How do you know it’s working?
  • How to Translate Brand Strategy to Action and Tactics
    • What do you represent?
    • Who are you talking to and what’s important to them?
    • Research and Analytics
  • Storytelling
    • It’s not all once upon a time…
    • Personas
    • Content Strategy that changes behavior
    • Digital Communities of Participation
  • Best/Worst Practices
    • Consistency vs. Inconsistency

Plus: Get all of your questions answered during the interactive Q&A portion of the program.

After the live session, keep the on-demand video for future training and education

Meet your program leader:

Amanda AshleyAmanda Ashley
Senior Director of Marketing & Communications
PIVOT Center – University of Utah

Ms. Ashley has been director of marketing and communications at PIVOT since 2022 and with the U since 2016. She leads a team responsible for developing branding, marketing, and communication strategies to advance the U’s innovation ecosystem through the sharing of effective practices and ideas related to technology commercialization, corporate engagement, and economic development. Amanda focuses on collaborating and working together with partners to achieve a shared strategic vision to advance university discoveries that improve lives and benefit society.

Additional Lines

Orders for all live programs will include up to five additional lines at no additional charge for staff within your organization who can attend remotely, and all live programs will include our digital package – the on-demand video and transcript.

These will be delivered soon after the live program with no extra fee. In the current climate resulting from pandemic control efforts, we hope these additional access options will help your organization continue to receive important professional education and training safely and regardless of travel and social distancing restrictions.

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Register Today!

Participation in the live webinar is just $197 per site and allows access to one computer for an unlimited number of people to watch. Gather your entire staff and watch for maximum benefit!

Our Guarantee of Quality and Value

We stand 100% behind the quality and value of our products. If you are dissatisfied, simply let us know and we will send you an immediate refund for your entire order -- no questions asked.

CLP and CLE Credits Available

Please review your State Bar’s policy on distance learning credits prior to submitting the non-refundable application fee.

We submit CLE applications (excluding NY, NJ, IL, LA & PA) for an additional $50 (California is $90, Florida is $225, Texas is $150). Approval times vary per state and cover all attorneys in attendance. Application is not a guarantee of approval and attendance forms must be submitted following the program.

CLP Credits are also available.

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