Tech Transfer Central
University-Industry Engagement Advisor

Best Practices for Licensing Research Tools and Materials

Format: On-Demand Video/Transcript, or DVD
Originally presented: Wednesday, April 21, 2021

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Price: $197
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Mouse Models – Cell Lines – Data – Software – Reagents

Your university has a vast inventory of research materials and tools — and these tools have significant licensing potential. The challenge is to find, categorize, and market them to create a new or expanded revenue stream for your TTO.

These tangible research materials, whether biological, chemical, physical, or otherwise represent significant untapped revenue. The key is identifying these materials and making them readily available for licensing via click-thru licenses for immediate revenue, and understanding the structure and negotiation strategy required for larger or bundled licenses.

To ensure you get maximum value from your research tool assets, Tech Transfer Central’s Distance Learning Division has partnered with attorney and UNeMed Business Development Manager Joe Runge for this detailed webinar:

Best Practices for Licensing Research Tools and Materials

Join us on April 21st when Mr. Runge will discuss how to overcome the many challenges to commercializing research tools – and how to make the most of its untapped potential, including:

  • How to identify valuable research tools and materials on your campus
  • How to make sure that you have or can get full ownership of commercial rights
  • Efficiently protecting research tools and materials on a TTO’s budget
  • Finding paying customers for your research tools and materials
  • Pricing and marketing your research tools and materials
  • License drafting techniques

Meet Your Presenter:

Joe RungeJoe Runge
Business Development Manager
UNeMed

Joe is a registered patent lawyer, a published scientist and is licensed to practice in the state of Nebraska. He has lectured on entrepreneurship, intellectual property and regulatory law. Joe writes regularly on intellectual property and entrepreneurship and is a 15-year veteran of technology transfer with an emphasis on development and start-ups.

The principal investigator of the Medical Device Pipeline i6 program at the University of Nebraska Medical Center, Joe’s emphasis is now on the UNeTech Institute and leveraging university expertise, inventions and research resources to add value to university and community launched start-ups. Joe is also the co-host of Innovation Overground — the front porch of University Innovation — new episodes every Monday – available wherever you listen to podcasts.

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